Why do brand partnerships matter, and how can your brand benefit from partnerships marketing? We’ve outlined four key benefits...
2023 was a whirlwind of influencer trends, from extravagant brand trips to the rise of "delulu" culture. But amidst this chaos, three overarching themes emerged that defined the year. To find out, read our report to see our review of last year's influencer trends.
Over the past 5 years, a number of forces have challenged fashion’s existence, ecosystem and values, with accelerated disruptions in just the past 6-12 months. As Fashion Weeks draw to a close, Spring Studios are marking the return of our Spring Thinks series with an industry-provoking question: “How Brands Can Succeed In The New Cultural Order?”. In our latest report, we analyse the key cultural shifts and share our five must-know principles for success.
UNCLTRD 2023, dissecting 5 of the biggest hashtag#buzzwords of the year. Using our learnings from all of the content that we’ve created over the last 12 months, we’ve wanted explore and truly understand the reason these words have gained momentum and become cultural cornerstones for us all. We’ve also included our predictions on what we expect to take centre stage in 2024... (you can download the full report right here, right now).
Here are our key takeaways from our recent UNRULY event, celebrating 50 Years of Hip-Hop ✨ We wanted to celebrate the journey we’ve been on with Hip-Hop, along with the lessons it’s taught all of us and the areas we also need to be mindful of when interacting with the culture. We spoke to legends in the game that know the relationship brands and marketing has with Hip-Hop. This is what they had to say...
Purpose is a relatively new strategic tool in the marketers’ arsenal, with much for us still to learn about how best to deploy it for maximum impact. And learn we must: Recent data from Bain reveals brand purpose is a top-three purchasing criterion for most consumers globally. In this paper, we call out four common ‘Pitfalls of Purpose’ - including irrelevance - and instead suggest the key ways in which brands can ensure their purpose advertising ends up actually mattering to their audiences.
As digital innovation changes how we shop, the implications of new or impending eco-legislation are felt, and as conscious consumerism picks up, the fashion industry is having to change in more ways than anyone could have imagined. Far from being a mere expression of personal style, fashion has become a powerful tool for conveying identity, challenging norms and demonstrating values. In this paper, we look at how fashion brands must increasingly adapt to these shifting dynamics.
Our FMCG Growth Director, Jess Kaye, speaks on the art of creating an ecosystem around the brand and path to purchase.
Our Head of Activation – PR, Social and Content, Caroline Gill, reflects on how she ‘made it’ in marketing without a degree.
What makes a man successful? What makes him happy? How are advertising and the media portraying these values? And, maybe more importantly, how is this affecting men and the world around them? These are just some of the questions that sparked this report. Using extensive research in the UK and US, our findings show what is at stake and propose some recommendations on how communicators can do better.
Our Concept Senior Account Executive, Ella Bradley, takes a closer look at the content making waves on social.
Discover how beloved brands from Barbie to Burberry are resurrecting the glories of the past to offer a comforting familiarity during the whirlwind of modern life.
All our brands want to be connected, in their consumer’s minds, with an ideal of a more just society & a sustainable future. But what if the product itself is something we use to just feel good – with no other “redeeming value?” How do snacks and treats, holiday travel and sports cars really make the world a better place? Is there a place for “mindless” pleasure in the modern world? Ten minds and one machine have come together to edify & inspire you, as they explore these questions.
The mergers and acquisitions (M&A) market hit record-breaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
At Siegel+Gale, we’ve long held the belief that simplicity pays for brands that embrace it. Organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. We surveyed more than 15,000 people in nine countries to understand the relationship between simple workplaces and engaged employees, and how this impacts the bottom line for companies across the globe.
Amazon’s Prime Day 2023 shattered all previous records. Buy now, pay later; sharper shopper engagement with Inspire [Amazon’s answer to Tik Tok]; a first-time partnership with travel company Priceline, and hyper personalisation all played major roles. How can brands and retailers accelerate growth with this retail giant as Amazon continues to transform for the future? Michelle Whelan, UK CEO VMLY&R Commerce, joined a global team of experts from WPP’s BAV and VMLY&R Commerce.
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