SHIFT - Purpose vs. Pleasure

All our brands want to be connected, in their consumer’s minds, with an ideal of a more just society & a sustainable future. But what if the product itself is something we use to just feel good – with no other “redeeming value?” How do snacks and treats, holiday travel and sports cars really make the world a better place? Is there a place for “mindless” pleasure in the modern world? Ten minds and one machine have come together to edify & inspire you, as they explore these questions.