Fashion In Flux

As digital innovation changes how we shop, the implications of new or impending eco-legislation are felt, and as conscious consumerism picks up, the fashion industry is having to change in more ways than anyone could have imagined. Far from being a mere expression of personal style, fashion has become a powerful tool for conveying identity, challenging norms and demonstrating values. In this paper, we look at how fashion brands must increasingly adapt to these shifting dynamics.