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IF YOU'RE NOT ENTERTAINING, YOU'RE NOT GOING TO GET CLOSE

Article first published in Little Black Book. eurobest Entertainment Jury President Dave Roberts, Chief Content Officer here at ENGINE, on what he hopes to discover at this year’s eurobest Festival and the rise of branded entertainment.
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THE CHERRY ON TOP

2019 has been a record-breaking year in women’s sport. A few of the notable highlights include: the Lionesses’ stunning performance at the FIFA Women’s World Cup; Jamie Chadwick lifting the first W Series trophy (and thereby cementing her place in driving history) and Katarina Johnson-Thompson’s heptathlon win in Doha, eclipsing Jess Ennis-Hill’s previously held British points record.

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THE NEXT YEAR IN ADVERTISING

First published in It’s Nice That, ENGINE Creative’s CEO Ete Davies talks about what he thinks will happen this year in advertising.
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WHY SEGMENTATION ANALYTICS IS A POWERFUL ENGAGEMENT TOOL

Picture this: it’s a high school, where the hierarchy is shown by the grade of your class. This doesn’t necessarily showcase peoples shared interests but merely illustrates the organisational structure. Let’s take a walk into the canteen, where we see segmentation in action; we see a cross-population sitting together with others who share the same interests. It is here in which we can find out how to approach specific topics or communicate differently depending upon which group is being targeted
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BLACK FRIDAY: AN AMERICAN HANGOVER OR VITAL SHOT TO OUR ECONOMY?

Of all the things to inherit from our American cousins, a day dedicated to cutthroat sales should be the least surprising. While Thanksgiving itself has become a novel holiday that ex-pats and Americophiles (a disappointingly less elegant term than expected) increasingly make the most of this side of the Atlantic, it’s Black Friday that the British have truly welcomed with open arms.
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MARKETING TRANSFORMATION: EMBRACING CHANGE

Marketing practitioners are facing a big problem. Change is happening at an increasingly rapid rate — and it’s not getting any easier to keep up. It’s become apparent that marketing departments aren’t addressing this need to adapt and, as a result, they’re quickly becoming unfit for the future. Part of this issue stems from the fact that they’re not placed in a particularly strong position or empowered to enact meaningful change in their surrounding environments.
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HINDSIGHT IS 2020: A DECADE OF WORK

The future of work: what does it look like to you? Thankfully, the current reality isn’t like the rather depressing scenes in this infamous Accenture video from the early 2000s (or at least, it isn’t for the majority of us — sorry Amazon). But while we’ve (mostly) moved on from the trope of offices being home to foosball tables and holographic conferences, the last decade has been full of ‘innovations’ that have come and gone.

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Should adland embrace the four-day working week?

As the Finnish Prime Minster outlines plans to roll out a four-day working week, Helen James considers the inspiration adland in the UK might draw from the move.
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AN HOUR OF ADVERTISING WITH JAMIE ELLIOTT

Matt Williams interviews The Gate London's CEO, Jamie Elliott, on learnings, fuck-ups, the changing craft of account management and hopes for the future.
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OOO Climate Strike

Climate change is a global crisis, one that demands the participation of every citizen to strike it down. In an effort to jumpstart this united front, teen activist Greta Thunberg initiated a worldwide Climate Strike, which asked individuals to leave their desks and join local walkouts.
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Fashion in Advertising by Jose Miguel Sokoloff

MullenLowe Group's Chief Creative Officer asks, "Where did all fashion advertising go?". Read more to find out.
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THINK FORWARD 2020

We connect people and brands in a meaningful way. That’s why Think Forward 2020 unpicks the complex and ever shifting web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.
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Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

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HOW SHOULD MARKETERS APPROACH THE NEW SPORTS REVOLUTION?

The Gate's Comms Planning Manager, Jamie Kenyon, discusses marketing in the new sporting landscape
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Two-thirds of women believe male colleagues are offered more training

Imposter syndrome could be holding women back from requesting training.
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Take a staycation - it’ll be good for your career

Summer in Skegness? Helen James thinks our industry peers should all be enjoying a Great British summer.