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THE ‘STICKY CEILING’ AND WHAT EMPLOYERS CAN DO TO FIGHT IT

Over the last few years, it has become increasingly popular for employers to ask questions about an individual’s socioeconomic background during recruitment. These can range from what type of school you attended to whether you received free school meals (FSM). It may also include asking about your parents’ highest level of education.
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WHY EMPLOYEE EXPERIENCE CAN’T BE BOUGHT OFF THE SHELF

People are all individual and employee engagement is not a ‘one size fits all’ solution; so it’s no surprise that global companies are struggling to engage workers worldwide. Diverse and inclusive engagement programmes need to be delivered to support all employees, regardless of geographic location.
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How data can put the emotion back into advertising

Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
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LISA PARFITT OF ENGINE SPORT: A TAMPON STRING IS NOT A SHOCK TACTIC TO DEBUNK TABOOS. ‘THIS GIRL CAN’ IS ALL ABOUT REAL LIFE.

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement.

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ONES TO WATCH: HEALTHCARE CHAMPIONS IN THE NEW PARLIAMENT

MHP has identified 26 new Members of Parliament with a background in science, health or social care
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PREDICTING DESIGN TRENDS OF 2020

We have reached the start of a new decade, and with that, a chance to define the new era that lies ahead of us. It’s an exciting time to be an ‘image maker’, with a feeling in the air that anything can happen, perhaps something quite extraordinary.
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NEW DECADE, NEW HOPE…

The new legislation and ‘new approach’ to power-sharing are all vital to making Stormont work, but the most pressing matters are in getting to work on issues that affect all people in Northern Ireland – such as health.
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‘CHOOSE EMOTION OVER FUNCTION’ – HOW TO CREATE A GREAT FINANCIAL SERVICES CAMPAIGN

There is a widespread perception that the sector is blighted by two of the biggest barriers to creativity: red tape & fear of risk. However, while this might once have been true, we are now seeing much greater creativity in the sector as challengers fight for attention and traditional players dig deeper to show they’re still relevant. There’s never been a more exciting time to get a financial services brief in. Every brief is, of course, different, but there are a few tips that are universally:
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IF YOU'RE NOT ENTERTAINING, YOU'RE NOT GOING TO GET CLOSE

Article first published in Little Black Book. eurobest Entertainment Jury President Dave Roberts, Chief Content Officer here at ENGINE, on what he hopes to discover at this year’s eurobest Festival and the rise of branded entertainment.
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THE CHERRY ON TOP

2019 has been a record-breaking year in women’s sport. A few of the notable highlights include: the Lionesses’ stunning performance at the FIFA Women’s World Cup; Jamie Chadwick lifting the first W Series trophy (and thereby cementing her place in driving history) and Katarina Johnson-Thompson’s heptathlon win in Doha, eclipsing Jess Ennis-Hill’s previously held British points record.

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THE NEXT YEAR IN ADVERTISING

First published in It’s Nice That, ENGINE Creative’s CEO Ete Davies talks about what he thinks will happen this year in advertising.
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WHY SEGMENTATION ANALYTICS IS A POWERFUL ENGAGEMENT TOOL

Picture this: it’s a high school, where the hierarchy is shown by the grade of your class. This doesn’t necessarily showcase peoples shared interests but merely illustrates the organisational structure. Let’s take a walk into the canteen, where we see segmentation in action; we see a cross-population sitting together with others who share the same interests. It is here in which we can find out how to approach specific topics or communicate differently depending upon which group is being targeted
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BLACK FRIDAY: AN AMERICAN HANGOVER OR VITAL SHOT TO OUR ECONOMY?

Of all the things to inherit from our American cousins, a day dedicated to cutthroat sales should be the least surprising. While Thanksgiving itself has become a novel holiday that ex-pats and Americophiles (a disappointingly less elegant term than expected) increasingly make the most of this side of the Atlantic, it’s Black Friday that the British have truly welcomed with open arms.
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MARKETING TRANSFORMATION: EMBRACING CHANGE

Marketing practitioners are facing a big problem. Change is happening at an increasingly rapid rate — and it’s not getting any easier to keep up. It’s become apparent that marketing departments aren’t addressing this need to adapt and, as a result, they’re quickly becoming unfit for the future. Part of this issue stems from the fact that they’re not placed in a particularly strong position or empowered to enact meaningful change in their surrounding environments.
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HINDSIGHT IS 2020: A DECADE OF WORK

The future of work: what does it look like to you? Thankfully, the current reality isn’t like the rather depressing scenes in this infamous Accenture video from the early 2000s (or at least, it isn’t for the majority of us — sorry Amazon). But while we’ve (mostly) moved on from the trope of offices being home to foosball tables and holographic conferences, the last decade has been full of ‘innovations’ that have come and gone.

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Should adland embrace the four-day working week?

As the Finnish Prime Minster outlines plans to roll out a four-day working week, Helen James considers the inspiration adland in the UK might draw from the move.