MARKETING TRANSFORMATION: EMBRACING CHANGE

Marketing practitioners are facing a big problem. Change is happening at an increasingly rapid rate — and it’s not getting any easier to keep up.

It’s become apparent that marketing departments aren’t addressing this need to adapt and, as a result, they’re quickly becoming unfit for the future. Part of this issue stems from the fact that they’re not placed in a particularly strong position or empowered to enact meaningful change in their surrounding environments.