WHY SEGMENTATION ANALYTICS IS A POWERFUL ENGAGEMENT TOOL

Picture this: it’s a high school, where the hierarchy is shown by the grade of your class. This doesn’t necessarily showcase peoples shared interests but merely illustrates the organisational structure. Let’s take a walk into the canteen, where we see segmentation in action; we see a cross-population sitting together with others who share the same interests. It is here in which we can find out how to approach specific topics or communicate differently depending upon which group is being targeted