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The Importance of CX to Brand Growth by MullenLowe Profero

Four key insights: Digital customer experiences are key to brand growth, People feel there is a sea of same in digital experiences, People are demanding a faster pace of change of customer experiences to keep up with leaders in big tech, and People want a more human experience in digital. With UK brands risking losing up to £12bn in UK online sales as consumers demand more human and relevant digital experiences, don't miss this.

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Ecommerce in the Aftermath by MullenLowe Profero

Necessity is the mother of adoption: and of invention. As consumers have been forced into digital channels, we’ve seen a range of responses, from speedy capacity increases in sectors like grocery to the invention of new shapes of ecommerce offering by brands whose typical service had no simple online equivalent (many of which will continue to thrive as fresh revenue streams in coming years). An online-first future is 5 years closer. Here’s how you can shape your ecommerce offer.
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Tipping the Scales of Childhood Obesity with Zanussi

This is the story of Citizen shaping Zanussi's brand purpose to tip the scales of childhood obesity in the right direction. We tripled the reach of its charity Cook School and delivered cookery lessons to 10,000 individual children to create a national healthy eating blueprint.

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Scared to communicate your sustainability success? Here are five ways to avoid getting cancelled

Our purpose and sustainability specialists, MullenLowe salt, explain how to communicate your sustainability success and five tips to avoid getting cancelled.

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Can you turn a purposeful act into a purposeful business?

Our purpose and sustainability specialists, MullenLowe salt, examine whether you can turn a purpose act into a purposeful business. The most successful purpose-led corporates and brands are those who put their money where their mouth is when times are tough. They’re the ones that prioritise the care they promise to their customers and communities, to the environment, and to their own employees. They are the ones that that lean in, and stay in.

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Purpose and Sustainability: a visible opportunity for hidden companies

Our purpose and sustainability specialists, MullenLowe salt, evaluate the opportunity purpose and sustainability presents for B2B amidst the Covid-19 pandemic and the rise of environmental, social and governance – or ESG – expectations among investors and buyers is forcing B2B companies to look at their supply chains and production in ways they previously were not expected to.

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'NOT ALL MEN' BUT ALL WOMEN: HOW CAN MEN TAKE RESPONSIBILITY TO SUPPORT WOMEN AND HELP THEM FEEL SAFE

“It is the responsibility of all men to be mindful of their actions by truly understanding women’s experiences.”, SAE George Peckham spoke to his female colleagues to discuss what men can do to help support women and make them feel safe.
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THE IMPORTANCE OF TELLING THE STORIES OF MARGINALISED GROUPS

“It’s important that we use our platforms and connections to help those who need it”, Today, on Stephen Lawrence Day, SAE Sophie Barnes reflects on his story and discusses how we in the comms industry can help uplift the voices of others and spotlight the stories of marginalised groups.

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AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it.
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Facebook Australia News Ban Fiasco Missed The Mark

The Facebook Australia news ban highlights fundamental and far-reaching misunderstandings and misconceptions when it comes to the often murky world of online media. Facebook and the Australian government have come to an agreement to restore news sharing, albeit a compromised one.
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THE IMPORTANCE OF COMMUNICATION BEYOND THE COMMS INDUSTRY

Olivia Bunting, Account Director at Splendid Communications, details the importance of communication beyond the comms industry and how we can go about engaging with our local community.
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SPLENDID SHORT FILM SCREENING - HOW A STORY TOLD IN 5 MINUTES CAN HAVE A LIFELONG IMPACT

Abby Mizon from Splendid Communications outlines the short films she selected to play at a Splendid Short Film Screening, and discusses how a 5-minute film can have great emotional impact.
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Diversity in the industry: 'Things need to be shaken up'

'Why not take the same creativity and strategy used to crack a brief, to deal with diversity and inclusion within a company?' Executive Creative Director and founder of Quiet Storm, Trevor Robinson OBE, talks to AdForum as part of their US Black History Month series. He shares his thoughts on diversity in advertising, as well as explaining why he decided to revive Create Not Hate last year.
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Let's celebrate Black History Month by taking risks

Trevor Robinson OBE, talks to The Drum about how Black History Month is more than just an opportunity to educate people- it is a chance to promote positive stories from voices that don't often get heard, entertain an audience, and make some real change.

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Create Not Hate 'Check Your Prejudice' campaign launched

Young Londoners reveal creative work based on first-hand experiences of racism. Three participants of Create Not Hate discuss their involvement in the anti-racism campaign, the ideas behind the work and what creativity really means to them. Create Not Hate is a non-profit initiative founded by Trevor Robinson OBE to create a gateway into the creative industries for young people of colour.

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Banks, Digital and a Recessionary Relationship Reset by MullenLowe Profero

The findings from this survey are a wake up call demanding digital innovation in banking relationships. The looming recession is fuelling a dramatic need for financial wellbeing support during a time where the digital experience is gaining importance, but lacking empathy.