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The new face of luxury – How Gen Z are driving change for the world’s most prestigious brands

Read our report as unpack and decode how brands are building status with Gen-Z and the street culture tribes through the lens of the traditional marketing mix.
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Let's celebrate Black History Month by taking risks

Trevor Robinson OBE, talks to The Drum about how Black History Month is more than just an opportunity to educate people- it is a chance to promote positive stories from voices that don't often get heard, entertain an audience, and make some real change.

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Create Not Hate 'Check Your Prejudice' campaign launched

Young Londoners reveal creative work based on first-hand experiences of racism. Three participants of Create Not Hate discuss their involvement in the anti-racism campaign, the ideas behind the work and what creativity really means to them. Create Not Hate is a non-profit initiative founded by Trevor Robinson OBE to create a gateway into the creative industries for young people of colour.

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Banks, Digital and a Recessionary Relationship Reset by MullenLowe Profero

The findings from this survey are a wake up call demanding digital innovation in banking relationships. The looming recession is fuelling a dramatic need for financial wellbeing support during a time where the digital experience is gaining importance, but lacking empathy.
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Show Me 6: Serious Snacks, Winning Drinks

In our latest Show Me paper we first take a look at what’s happening in the world of snacks. The world has recently gone through a food revolution, with more and more people skipping meals in favour of snacks. Then, we look at gin’s ascent from mother’s ruin to modern tipple and how your drinks brand can also win like gin. Feature interviews are with Olly Hiscocks, Founder of snack brand Olly’s; and Louise Ryan, Managing Director of The Gin Hub, Pernod Ricard.

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PROTECTING THE PLANET IS EVERYONE’S RESPONSIBILITY: HOW WE’RE DOING OUR BIT AS INDIVIDUALS AND AN AGENCY

Niki Hunter Ekins, Managing Director at Splendid Communications, details the steps the agency and its staff are taking to be kinder to the planet.
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BLUE MONDAY: ADOPTING A CHALLENGE MINDSET TO HELP COMBAT THE WINTER BLUES AND FEEL EMPOWERED

Jane Latham from Splendid Communications discusses how, on Blue Monday this year, we used our daily "headspace hour" to relax and focus on our goals for the year ahead.
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Rethinking creativity for an ad-funded streaming world

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
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How lockdown has freed up working relationships

The improvement in the employee/manager relationship must be driven by the clear shift in trust. Through the pandemic, managers have had to evolve from a ‘micro’, hands-on management style, to having to sit back and trust their teams.

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FOR BIG GAINS GO DEEPER THAN 'FASTER, BETTER, CHEAPER'

'Faster, better, cheaper' under sells what we, with creativity, are capable of. If you want to make big, not just marginal gains, you need to go deeper.
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The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
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THE IMPORTANCE OF COMPANIES GETTING BEHIND STAFF TACKLING IMPORTANT CAUSES

Lea Bourgeteau, Senior Account Manager at Splendid Communications, discusses the importance of companies giving their staff opportunities to be vocal about social purpose issues and attend cause-related activities.
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Let’s Take A Long Hard Look At Ourselves (Less A Prediction Piece, More A Plea)

We made it! 2021 is finally upon us, and as we collectively cast our eyes to the year ahead, our Chief Strategy Officer, Tony Quinn is taking aim at the stubborn stereotypes that remain as well as the new ones that need smashing.
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USING OUR LOAF TO GIVE BACK TO THE COMMUNITY

Jenna Peyto, HR Director at Splendid Communications, shares why she was inspired to help the Trussell Trust this December and how Splendid chose to donate to the charity.
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The Drum Agency Outlook Report: predicting a strong recovery in 2021

In a recent survey of the global agency community, The Drum found that 60% of marketing agencies surveyed forecast revenues to bounce back in 2021.
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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.