Can you turn a purposeful act into a purposeful business?

Our purpose and sustainability specialists, MullenLowe salt, examine whether you can turn a purpose act into a purposeful business. The most successful purpose-led corporates and brands are those who put their money where their mouth is when times are tough. They’re the ones that prioritise the care they promise to their customers and communities, to the environment, and to their own employees. They are the ones that that lean in, and stay in.