The Importance of CX to Brand Growth by MullenLowe Profero

Four key insights: Digital customer experiences are key to brand growth, People feel there is a sea of same in digital experiences, People are demanding a faster pace of change of customer experiences to keep up with leaders in big tech, and People want a more human experience in digital. With UK brands risking losing up to £12bn in UK online sales as consumers demand more human and relevant digital experiences, don't miss this.