We harnessed Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. Takis ‘Drop Codes’ are a series of fiery fly posters with cryptic codes that, when cracked, reveal the date and location of the Takis x Aldi drop.
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Over the past decade, Yorkshire Tea is the only brand to have grown in the declining black tea market. How has it achieved this? By doing things properly, or ‘Doing things proper’ as they say in Yorkshire.
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By The Hunger
Transforming RELEVANCE into AWARENESS.
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By The Hunger
Breaking category conventions with disruptive creativity.
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By The Hunger
Leveraging the power of ENTERTAINMENT to raise AWARENESS of a new free PHONE NUMBER.
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By TBWA\London
In 2022 TBWA\London orchestrated a kit launch like no other.
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While Buchanan’s was good at building brand associations to aspirational at-home occasions, it was not providing solutions for shoppers planning real gatherings of friends and family. Therefore we created a series of mid-funnel content for planning and consideration channels.
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Raising awareness for the Budweiser and Sir Peter Blake collaboration, making art accessible and showcasing Budweiser's role in popular culture. We launched the world's first fridge frame, offered an interactive experience, and generated over 20 pieces of coverage.
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By Jellyfish
Netflix’s infamous gentlemen thief, Lupin returned for a 3rd series after a 2 year hiatus. The long wait and saturated entertainment market meant it was imperative to re-spark viewer engagement and introduce the franchise to untapped audiences.
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As Chanel took over Manchester for its annual Metiers D'Art show, McCann Manchester and Aldi capitalised on the moment with a PR stunt that included a Kate Moss look-a-like. The stunt created a social media frenzy with fashion fans shocked that Kate Moss had been spotted shopping
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In the UK, 18 people die from suicide each day, we wanted to change this and raise awareness about life saving services. Shirley Ballas agreed to tackle her fear of heights and take to the skies. We launched an earned media strategy which would lean on Shirley's experience.
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