Valentine’s Day might be over but brands can celebrate love year round.
This year brands went big on Valentine’s Day.
Unlikely brand pairings in the form of Ikea and Breeze and Knorr and Tinder proved that opposites attract to create lasting dating experiences. While the likes of Morrisons embraced humour to poke fun at dating mishaps and give audiences the means to shower their partners with love.
Love was also at the heart of the impactful The Dead Flower shop campaign that saw Allianz Ireland, Women’s Aid and Forsman & Bodenfors Dublin subvert the day to spotlight the issue of gender-based violence, calling on men to be allies.
The light-hearted holiday made way for impactful conversations and lasting partnerships that can reap long-term mutual benefits. Valentine’s Day might be over but brands can celebrate love year round.
Knorr and Ann Summers pair up for Valentine’s Day
Knorrplay is the first-ever aphrodisiac stock cube from the unlikely brand coupling.
Ikea teams up with dating app Breeze to offer unique Valentine’s date
Nine lucky couples could end up having their first date at a local IKEA store.
Morrisons turns gifting mishaps into music for Valentine’s Day
The retailer points customers towards its dine-in for two range to avoid mistakes come Valentine’s Day.
Knorr and Tinder partner to help singles find love
The ‘#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.
Three Things on a Thursday: Perfect partnerships
Brands, icons, and sports teams pair up to create great work.
Tinder enlists real-life Bridget Jones to document her dating journey
The social media content series launched ahead of Valentine’s Day, celebrates the final Bridget Jones film.
The Dead Flower Shop spotlights gender based violence on Valentine’s Day
The powerful activation from Allianz Ireland, Women’s Aid and Forsman & Bodenfors Dublin shines a light on violence against women.
Work.Life promotes office connections for Valentine’s Day
The co-working space uses humour to subvert the typically romantic holiday.
George Bartlett, Associate Creative Director at Truant London, on going big on love for Valentine’s Day campaigns.
The Mayor of London and McCann London team up to send a message of love
Valentine's Day provided the launchpad for a powerful campaign to celebrate diversity in polarizing times.
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