‘Subculture is the most powerful tool we have’
Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
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Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
Weirdo Co-Founder & Creative Director, Louis Persent highlights the growing importance of subcultures in 2024
BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.
Weirdo’s Kate Knowles urges brands to consider accessibility in all aspects of work
Weirdo launches Arsenal FC’s new away kit by paying homage to the club’s North London roots
Does the new era of brand activism demand a shift from awareness to tangible actions and investments?
With the Women’s World Cup around the corner, we asked industry leaders to have their say on this historic tournament.
Sports and fitness brands have the opportunity to push forward more inclusive marketing practises
The playful and strategic work aims to reinforce the ever-growing relationship between football clubs and fashion
In the light of human rights abuses and winter scheduling questions remain as to how brands will interact with this year’s tournament.
The campaign from Weirdo highlights communities of Arsenal fans around the world.
We ask industry leaders if brands and agencies should be doing more to drive diverse representation?
The spot from Weirdo rewrites the narrative around the famous North London derby
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