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VML

London https://www.vml.com/

Disciplines

  • Advertising/Creative
  • Customer experience
  • Digital

About

VML is a creative company that combines brand experience, customer experience and commerce, to build connected brands that drive growth and solve business problems of every kind.

Our unique ability to integrate these practices, ultimately combining real customer benefits with a deep brand bond, enables us to consistently push to exceed customer expectations, creating unique experiences that deliver.

Our goal is to make our partners the best storytellers on every platform. It's not just the mission we're on, it's the value we deliver by bringing together a combination of diverse talent that can work together to meet the requirements of every brief.

The outcome being innovative, effective (and award winning) work in partnership with our clients. We’d love to find out more about your challenges and how we can help.

Connect

People

Insights
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Insights

SHIFT - Purpose vs. Pleasure

All our brands want to be connected, in their consumer’s minds, with an ideal of a more just society & a sustainable future. But what if the product itself is something we use to just feel good – with no other “redeeming value?” How do snacks and treats, holiday travel and sports cars really make the world a better place? Is there a place for “mindless” pleasure in the modern world? Ten minds and one machine have come together to edify & inspire you, as they explore these questions.

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Amazon Prime Day 2023

Amazon’s Prime Day 2023 shattered all previous records. Buy now, pay later; sharper shopper engagement with Inspire [Amazon’s answer to Tik Tok]; a first-time partnership with travel company Priceline, and hyper personalisation all played major roles. How can brands and retailers accelerate growth with this retail giant as Amazon continues to transform for the future? Michelle Whelan, UK CEO VMLY&R Commerce, joined a global team of experts from WPP’s BAV and VMLY&R Commerce.

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Intro to Gen Z Paradoxes

Investigating this power generation in cities with high Gen Z populations and fast-growing economies: Manchester, Mumbai, Lagos, Nigeria; Houston, and Shenzhen, we uncovered a paradox. Gen Z claim to seek out brands reflecting their own values, but there is a real disconnect between what they say and how they buy. Across three categories – food & drink, technology and fashion – our research confirms there’s a gap open for brands to jump into and grow.
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A reminder that green is really the colour of money

There’s no need to pit profit against purpose - A thought piece by our UK Chief Creative Officer, Laurent Simon. The original piece was published in Campaign UK on January 13 2022.

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All great change is preceded by chaos

2022 started with a wearier expectation of continued change and having been at the forefront of driving rapid transformation throughout the pandemic, Karen Boswell, Chief Experience Officer (EMEA) shares a handful of her learnings translated to a set of expectations that she believes businesses need to be addressing over the coming months in order to achieve sustainable growth.
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The journey driven advantage in brand transformation

Karen Boswell, Chief Experience Officer (EMEA), explores how Human-Centred Design (HCD) Thinking can create the right customer-led strategy and map the right journey for brand transformation.

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The state of voice commerce right now

Gracie Page in Campaign on the current state of voice commerce.
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The smart home

Our innovation lead Gracie Page's thoughts in Campaign on silent brands deals and the future of British home life.
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The Kraft Heinz solution

VMLY&R CSO Sophie Lewis on how Kraft Heinz can turn its fortunes around after a dismal 2018.

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The truth about life after creative partnership

VMLY&R Chairman Mark Roalfe and Robert Campbell on life after a creative partnership comes to an end.

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Mobile World Congress 2019 industry analysis

Back from the Mobile World Congress in Barcelona, our CSO Sophie Lewis shares her view on the advent of the foldable phone.

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The great Facebook messaging merger

Our innovation lead Gracie Page talks the Facebook messaging merger and the potential consequences for advertisers.
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Harsh Kapadia on the importance of 3%

VMLY&R Executive Creative Director Harsh Kapadia speaks on diversity, equality and being a 3% agency.
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Don't fall into the trap of 'tokenistic tech'

Technology is revolutionising brand/consumer interactions. Now, all we have to do is learn to use it properly.
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On My Radar: Harsh Kapadia

The executive creative director of VMLY&R lives in hope of an Alexa laundry skill, lets Marsbot decide what he's having for dinner and credits his mum as his main career influence.
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Apple Business Chat Just Came to the UK. Here’s Why It’s For Visionaries Like You

VMLY&R London’s innovation lead Gracie Page on an Apple innovation that should excite brand folks
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Should We Kill the Free Social Media Model?

Y&R London's creative technologist argues why sponsorship of social media is a better model than a new paid-for-everything world order.

Events