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Truant

London https://www.truantlondon.com

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Creative production

About

Truant is a new era creative company, bringing maximum attention to brands through advertising and music.

Fully independent and a Campaign Magazine Top 50 agency, with a unique approach that puts music at the heart of much of its work.

Truant has worked with some of the world’s most iconic brands, including PizzaExpress, Pepsi MAX, Royal Caribbean, Virgin, Barclays, Miral, Qatar Airways, Rakuten, and ITV, and has twice won Campaign’s Best Places to Work award, as well as BIG, British Arrows, and D&AD awards.

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Conversations on culture

2024 was a year of chaos and contradictions. You couldn’t blame brands for not being able to keep up with it. With a year as fast paced and erratic as this, one question went begging: what will next year be like? So Truant set out on a mission to compile all of the cultural milestones of 2024, break them down into five central themes, and present evidenced based predictions on what 2025 will bring us from a cultural viewpoint.

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Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.
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Embracing Imperfection

It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction.In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. Check out our latest thoughts on Embracing Imperfection, where our Cultural Strategist Ruby unpacks this shift in branded content and vitality.

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UNCLTRD 2023

UNCLTRD 2023, dissecting 5 of the biggest hashtag#buzzwords of the year. Using our learnings from all of the content that we’ve created over the last 12 months, we’ve wanted explore and truly understand the reason these words have gained momentum and become cultural cornerstones for us all. We’ve also included our predictions on what we expect to take centre stage in 2024... (you can download the full report right here, right now).
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50 Years of Hip-Hop Takeaways

Here are our key takeaways from our recent UNRULY event, celebrating 50 Years of Hip-Hop ✨ We wanted to celebrate the journey we’ve been on with Hip-Hop, along with the lessons it’s taught all of us and the areas we also need to be mindful of when interacting with the culture. We spoke to legends in the game that know the relationship brands and marketing has with Hip-Hop. This is what they had to say...

Events