Truant is a new era creative company, bringing maximum attention to brands through advertising and music.
Fully independent and a Campaign Magazine Top 50 agency, with a unique approach that puts music at the heart of much of its work.
Truant has worked with some of the world’s most iconic brands, including PizzaExpress, Pepsi MAX, Royal Caribbean, Virgin, Barclays, Miral, Qatar Airways, Rakuten, and ITV, and has twice won Campaign’s Best Places to Work award, as well as BIG, British Arrows, and D&AD awards.
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.
Keilan Grant and Ben Parmenter at Truant on why Christmas ads don’t always need to be Christmassy.
Chris Jefford, CEO & Co-Founder of Truant, champions rest for keeping summer inspiration levels high
Industry leaders discuss how to maintain authenticity in influencer marketing
Olivia Sparey, Senior Account Manager at Truant shares how wild swimming has taught her to take risks and the power of resilience
As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive
Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective
Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI
The new era creative shop brings marketers and music together for an event to celebrate 50 years of the movement
We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword
Ultimately, the film’s message is one of hope; hope for a future that each person has the choice to shape differently.
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