It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity.
From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.
To open up the conversation on the 'orgasm gap', we worked with Durex to carry out an in-depth research study to establish the extent of the crisis
To raise awareness around men’s mental health on World Suicide Prevention Day (10th September), we turned empty season ticket seats at two football stadiums, to drive people towards Movember’s ‘Spot the Signs’ landing page.
We helped Walkers reignite the nationwide #CrispIN or #CrispOUT debate by partnering with independent sandwich shops across the country to bring bespoke crisp sandwich menus.
We delivered a Pride based influencer-led, social media campaign to promote Durex’s inclusive sex ed guide #MySexMyWay created for queer people, by queer people.
We broke the Guinness World Record for the World’s Longest Puffcorn by creating a 10.66m Wotsit at the Walkers factory. Continuing this theme, we announced a £10k reward for whoever finds the UK's longest Wotsit Giant.
In 2019 we launched The Vegan Sausage Roll for Greggs with huge impact, however this campaign was the culmination of five years' work steadily building the brand for a modern audience.
To showcase that Sensations’ range of globally inspired formats and flavours make the everyday a little more extraordinary we created a promotion where members of the public could purchase flight tickets for the same price as a Walkers Sensations packet of crisps.
Smirnoff Nightlife Exchange Project – the day the world swapped nights
We helped Walkers uncover whether crisps should be eaten IN or OUT of sandwiches. To help find the answer, comedian Asim Chaudhry asked the nation in a star-studded video featuring Gary Lineker and Gordon Ramsay, as well as experts and members of the public.
To support the AA's Pride in London sponsorship we created 'The Prideway Code' and put together a range of content to help Pride-goers prepare for the parade
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