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Siegel + Gale

London https://www.siegelgale.com/

Disciplines

  • Brand strategy
  • Branding / design
  • Customer experience

About

At Siegel+Gale, we believe in the power of simplicity. We own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.

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Insights
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Brand promises, delivered: the philosophy within

“We will be the number one restaurant in the world.” That’s what restauranteur Will Guidara wrote on a cocktail napkin whilst sitting in a hotel bar after the prestigious World’s 50 Best Restaurants awards ceremony in 2010. That year, Guidara’s Eleven MadisonPark in New York had placed last on the list. There was nothing to smile about and Guidara and chef Daniel Humm needed to do a lot of work to climb the ranks of the world’s most sought-after fine dining experiences.
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AI: transforming work in the fourth industrial revolution

Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.

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How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey. Here are some examples:

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World's Simplest Brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
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How CMOs can simplify their brand experience

In today’s rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.

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The role of brand in M&A: Energy

The mergers and acquisitions (M&A) market hit record-breaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
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Simplicity at Work

At Siegel+Gale, we’ve long held the belief that simplicity pays for brands that embrace it. Organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. We surveyed more than 15,000 people in nine countries to understand the relationship between simple workplaces and engaged employees, and how this impacts the bottom line for companies across the globe.
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Why B2B branding is more important than ever

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

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Podcast: Evolving KPMG's iconic brand for growth

Siegel+Gale’s branding experts go behind-the-scenes for a look at an exceptional brand-building case. Together they explored how to transform an iconic brand, including how to use data to achieve alignment, how to bring brand-led experiences to life and how to use design to express business strategy.

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For new CEO/CMOs looking to drive change...

New leadership can be both a challenge and an opportunity for a company. For example, a new CEO may want to change the course of the company and need a brand story and refreshed identity to signal change to employees, customers, and the industry. In this episode of Branding 101, our experts discuss how we can help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as activate organizational and industry change.
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In their words: Financial Services navigating challenges

'In their words', Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
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5 x brand building tips for the coming wave of corporate M&A

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets.

Events