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Recipe

London https://www.reci.pe/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

Normal work is never as effective as you’d hope, and making work in the normal way is never as efficient.

At Recipe we’re not normal. We didn’t start in the normal way. We don’t make work in the normal way and we don’t make normal work.

No outsourcing. No losing control. No wastage. No hierarchy. No egos.

We're an independent advertising agency, made up of strategy, creative, media, content, social and digital teams, all under one roof. Giving brands what they need to win, competitively, collaboratively and at speed. Proud to be ranked as a top 4 independent creative agency, and number one integrated independent in Campaign's School Report. Purveyors of Not Normal work and working. Launching, relaunching and evolving brands since 2004.

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Case Studies

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Case Study

Level Up on a Big Man Ting

By Recipe

Grime's never smelt so good. Old Spice drops diss track to reposition itself as the scent of independence.

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Case Study

Buxton X Partridge: A kind of hybrid advertorial sitcom

By Recipe

Promoting the 3rd series of Alan Partridge's From the Oasthouse podcast on Audible.

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Case Study

The Toast of New York: New York Bakery Co.

By Recipe

Changing consumer behaviour to retain top position in the market and help business growth with industry first anamorphic 3D out of home ads

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Case Study

BetMGM - It’s showtime!

By Recipe

Launching BetMGM in one of the world’s most competitive markets.

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Case Study

Auto Trader - Matchmaker

By Recipe

Establishing a long lasting brand platform to modernize a heritage brand, provide a springboard for launching new services, and dramatically increase market share of voice.

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Case Study

NatWest: Believe It, Become It

By Recipe

Launching a partnership campaign fueled by passion and purpose to drive DE&I in production, inspire young filmmakers and redefine financial confidence in the next generation

  • Archived Case Studies

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Case Study

DELI KITCHEN - Go Flat

By Recipe

Launching the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen.

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Case Study

Third Time Smooth: Whyte & Mackay

By Recipe

Evolving an inherited creative platform to build a long-term brand platform designed to generate meaningful awareness and drive incremental growth

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Case Study

Aussie: Great Hair Though

By Recipe

Reigniting Aussie Hair Care with a unifying creative platform to deliver the most successful product launch in the brand's history