MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world. And this is what we believe...
We are a brandsocial agency. This means we do big thinking built for cultural impact. It’s big brand thinking with ideas built for long-term growth. It’s craft at scale and navigation of complex stakeholders and architectures. But it’s also big social thinking with ideas built for owning cultural moments. It’s craft at speed, and navigation of channels and communities.
We Are The NHS showcases the incredible value of working in care. Through powerful stories, the campaign highlights the personal rewards of supporting others and encourages more people to consider this vital, fulfilling, and meaningful career path.
Knorr took on veg inequality in gaming with ModTheVeg, hacking popular games like Skyrim and Minecraft to give veggies the same power-ups as meat. Partnering with top Twitch streamers, including Ninja, the campaign sparked 3.5M+ impressions and 20K+ petition signatures for faire
Princesses on Periods challenges outdated taboos by showing beloved fairytale princesses experiencing their periods—just like real people do. By normalising menstruation in storytelling, the campaign sparks conversations and empowers young people to embrace their bodies.
Knorr made a statement with The Bouillon Bag—a tiny, high-fashion handbag designed to hold just one stock cube. By tapping into the viral micro-bag trend, the campaign put Knorr at the centre of the style conversation, blending fashion with flavour in a bold and unexpected way.
The International Day of Play campaign helped secure global recognition for the right to play, driving a UN resolution in record time. By uniting activists, policymakers & children, it turned play into a serious global issue, proving that play isn’t a luxury—it’s a necessity.
Sophie and the Style Squad transformed Freemans' image by empowering women 40+ to embrace their style. With Sophie Ellis-Bextor, stylists & influencers, the campaign drove £13M in sales, a 19% site traffic boost & sold out Sophie’s denim dress. Fashion, confidence, success.
Remember the Berlin Wall coming down? Blind people can't share that without good alt text, which is often missing. We partnered with RNIB to describe iconic images, highlighting this exclusion.
Cannes award-winning work. Cleanipedia's campaign used outdoor ads to highlight the most-searched-for stains online, which are often bodily fluids.
Period stains are a sign of growing, learning and living. However besides being one of the most common stains in life, 72% of people who bleed feel embarrassed about them. To wash away the taboo, we decided to put the stains upfront.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
MullenLowe Profero, with LOLA MullenLowe Madrid, GOLIN, and ITB Worldwide, have created an unparalleled experience for the world’s authority on pleasure, Magnum. Miley Cyrus’ immersive 8D concert continues the brand’s heritage of championing creatives to break down barriers.
sloggi stands for boldness, authenticity and innovation. We began working together in 2016 with the aim of opening wholesale doors for the brand around the world. Then Covid-19 hit and completely disrupted sloggi’s business model. It was time to usher in new era for the brand.
The 19th February 2020 was ‘World Eat for Good Day’, and what better time to launch Knorr’s new purpose campaign? Knorr’s ground-breaking film featured ‘Eativists’, real people with a real passion for positively impacting the planet through their plate.
As the world exited lockdown, MullenLowe launched a ‘Lite’ edition of Axe body spray for Gen-Z, claiming that it will make you slightly less irresistible than regular, full-strength Axe. It’s the responsible thing to do.
Supradyn is the leading multivitamin in countries around the world, but the category is a monotonous repeat of weary women, magically rejuvenated by a multi-vitamin pill or effervescent tablet. We wanted to elevate the brand and highlight women's internal strength.
Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.
Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.
This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in