RNIB - Alt Alts
Remember the Berlin Wall coming down? Blind people can't share that without good alt text, which is often missing. We partnered with RNIB to describe iconic images, highlighting this exclusion.
MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world. And this is what we believe...
In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster.
For brands to stay interesting, conversational, and relevant, they need to embrace change.Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.
Remember the Berlin Wall coming down? Blind people can't share that without good alt text, which is often missing. We partnered with RNIB to describe iconic images, highlighting this exclusion.
Cannes award-winning work. Cleanipedia's campaign used outdoor ads to highlight the most-searched-for stains online, which are often bodily fluids.
Period stains are a sign of growing, learning and living. However besides being one of the most common stains in life, 72% of people who bleed feel embarrassed about them. To wash away the taboo, we decided to put the stains upfront.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.
Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.
Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.
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