Mother worked with Uber One to unveil a new multi-channel campaign starring Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.  

Challenge

Nobody had heard of Uber One, Uber’s new membership to help people save money across their platform.

Insight

Uber One helped people save on things they did everyday anyway. People eat, and could save across takeaways and groceries. People go places, and could save on taxi rides. Uber One was an exclusive membership for everyone.

Solution

A campaign that positioned Uber One as being for people who eat things and go places (i.e. everyone). We enlisted the help of Robert De Niro and Asa Butterfield to show how eating things and going places was really all that people did, and how Uber One could help them save.

We created a bold copy-led approach to OOH, supported by key media sites across the UK, and worked with social first creatives like Pablo Rochat to create engaging social assets.

Results

• 900,000+ new subscribers
• Reduced churn rate of existing subscribers
• £60m+ in incremental revenue