Uber celebrates local culture to promote regional services

The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.

M&S Clothing and Home shakes up Christmas

The campaign from Mother London shows Christmas through the lens of a magical snow globe.

Fashion Week SS25 round up

How advertising mirrored the month of innovation and creativity

M&S embraces ‘Big Autumn Energy’

The campaign positions Autumn as a time for renewal, through the lens of a new wardrobe

The Olympic round up

Paris 2024 marked a cultural shift in sports storytelling

M&S brings to life the messy reality of back-to-school

The back-to-school spot from Mother London showcases M&S’s best-in-class uniforms

Ikea sets sights on youth appeal with Roblox jobs

The campaign, created by Mother, underlines that employee engagement doesn’t need to be boring

KFC gives audiences something to believe in

The campaign from Mother London tells audiences to believe in chicken in the wake of election fever.

KFC puts its belief in chicken

In a world of disinformation a new campaign from Mother London urges audiences to believe in KFC chicken

Ikea turns to Roblox for employee outreach

The new campaign, created by Mother, is designed to attract a new generation of co-workers.

KFC prepares for British BBQ weather

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

Uber Eats restaurants are Open For Suhoor

A new campaign from Uber Eats helps those observing Ramadan to find restaurants open for Suhoor

KFC’s Tower Burger is too tall for TV

The new campaign from Mother London maximises media to showcase the burger's height

The Secret Little Agency celebrates Lunar New Year

To mark the Year of the Dragon the agency has created Long Bao

Was 2023 the year of a return to comedy for advertising?

Joint’s Algy Sharman shares his favourite funny ads of the year

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

KFC sticks to what it does best in Christmas campaign

Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas

M&S Clothing and Home says do only what you love this Christmas

The ‘Love Thismas, Not Thatmas’ festive campaign from Mother London encourages audiences to do only the things they love and skip the things they don’t

Uber and Mother turn to craft to highlight Reserve service

The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber

KFC capitalises on GK Barry’s cultural clout for burger launch

The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star

Greenpeace and Mother team up to recruit climate activists

The specially created cover of Fleetwood Mac’s ‘Don’t Stop’ premiered at Glastonbury to highlight the climate crisis

Authentic allyship extends beyond Pride

Industry leaders on how brands authentically communicate support for LGBTQ+ individuals in a tense political climate?

Disney+ teams with Uber Eats for Ant-Man pop up

The shrunk-down diner from Mother London brings a tiny slice of joy straight to audiences' homes.

Mother pays it forward with Jägermeister

The agency is keeping its promise to ‘Pitch It Forward’ by donating its first year profits to a not for profit that encourages the next generation with creativity

Smol stands up for sustainability with ‘plastic vomiting washing machine’

The campaign from Mother London highlights the brand’s plastic-fee credentials

Uber Eats delivery is ready for Iftar

The campaign from Mother London capitalises on sunset times to serve customers observing the holy month of Ramadan

Mother shows the marketing firepower of kindness with Friendly Faces campaign

Mother London creates free sticker packs to help Ukrainian children feel welcome in the UK

Brixton Finishing School Alumni share their fresh perspectives

The new BITE X Brixton Finishing School interview series sets out to promote young diverse talent and their honest experiences of starting out.

KFC delivers Sky Sports partnership

The multi-platform partnership builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup

Endless reasons why there’s KFC Delivery

KFC Delivery campaign from Mother London celebrates the joys of fried chicken delivered straight to your doorstep

Craig David finds better days by train

New music video for supported by Trainline from Mother London encourages sustainable travel

Hey Duggee and Mother show the value of friendship across borders

The iconic children’s character is joined by Ukrainian characters to help build friendships across language barriers.

Uber Eats embraces the art of doing less

The new campaign from Mother London encourages audiences to enjoy more downtime while Uber Eats delivers

Gorillas tells its customers to ‘Get On With Whatever’

The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.

Mother launches new Pitch It Forward initiative

The agency promises to invest the first year’s profits from clients who appoint the agency without a full creative pitch into the future of creativity

Samsung shows off Night Mode in style

The fashion-focused campaign from @MotherLondon showcases the phone’s capabilities at night.

Femtech brand Elvie celebrates women's bodies in campaign by Mother

“Smart Bodies” features a powerful new women’s anthem from Eva Lazarus

Gousto prioritises brand building in Mother campaign

Necessity may well be the mother of invention and innovation but long-term brand building is key to driving loyalty in the long term.

TikTok celebrates the evolution of entertainment with Ant and Dec

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

Pull out your fancy mask

Uber and Mother deliver a masterclass in post lockdown positivity.

‘Change a bit for good’: Mother and Ikea democratise sustainability

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

With the least pandemic-appropriate slogan, KFC trials other brand’s on for size

KFC played with new brand slogans in the wake of the pandemic.

Stella Artois’s Super Bowl spot wants you to savour the moments that matter

Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.

IKEA highlights the benefits of slow living and fortunate frugality

IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.

Greenpeace highlights the global consequences of meat consumption

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

For IKEA, tomorrow starts tonight

IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.

KFC removes its iconic slogan in its first ever global campaign

It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

She's a Lady

How to behave like a modern woman

Breaking Gender Stereotypes