Mother in London started in 1996 when a group of friends sat around a kitchen table in Clerkenwell. They wanted to break free from traditional, network-owned ad agencies and be 100% independent. Free to do the best work of their lives. Almost three decades on, we’re as fiercely independent as ever. Though our kitchen table has had to expand to fit 250 like-minded people, coming together each day to create the best work they possibly can. Beyond our London base, Mother now has kitchen tables in New York, Los Angeles, Shanghai, Singapore and Berlin.
BITE rounds up the best creative work of 2024.
The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.
The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.
The campaign from Mother London shows Christmas through the lens of a magical snow globe.
How advertising mirrored the month of innovation and creativity
The campaign positions Autumn as a time for renewal, through the lens of a new wardrobe
Paris 2024 marked a cultural shift in sports storytelling
The back-to-school spot from Mother London showcases M&S’s best-in-class uniforms
The campaign, created by Mother, underlines that employee engagement doesn’t need to be boring
The campaign from Mother London tells audiences to believe in chicken in the wake of election fever.
In a world of disinformation a new campaign from Mother London urges audiences to believe in KFC chicken
The new campaign, created by Mother, is designed to attract a new generation of co-workers.
The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs
A new campaign from Uber Eats helps those observing Ramadan to find restaurants open for Suhoor
The new campaign from Mother London maximises media to showcase the burger's height
To mark the Year of the Dragon the agency has created Long Bao
Joint’s Algy Sharman shares his favourite funny ads of the year
The weird, comforting, creative and feel-good festive advertising round up
Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas
The ‘Love Thismas, Not Thatmas’ festive campaign from Mother London encourages audiences to do only the things they love and skip the things they don’t
The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber
The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star
The specially created cover of Fleetwood Mac’s ‘Don’t Stop’ premiered at Glastonbury to highlight the climate crisis
Industry leaders on how brands authentically communicate support for LGBTQ+ individuals in a tense political climate?
The shrunk-down diner from Mother London brings a tiny slice of joy straight to audiences' homes.
The agency is keeping its promise to ‘Pitch It Forward’ by donating its first year profits to a not for profit that encourages the next generation with creativity
The campaign from Mother London highlights the brand’s plastic-fee credentials
The campaign from Mother London capitalises on sunset times to serve customers observing the holy month of Ramadan
Mother London creates free sticker packs to help Ukrainian children feel welcome in the UK
The new BITE X Brixton Finishing School interview series sets out to promote young diverse talent and their honest experiences of starting out.
The multi-platform partnership builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup
KFC Delivery campaign from Mother London celebrates the joys of fried chicken delivered straight to your doorstep
New music video for supported by Trainline from Mother London encourages sustainable travel
The iconic children’s character is joined by Ukrainian characters to help build friendships across language barriers.
The new campaign from Mother London encourages audiences to enjoy more downtime while Uber Eats delivers
The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.
The agency promises to invest the first year’s profits from clients who appoint the agency without a full creative pitch into the future of creativity
The fashion-focused campaign from @MotherLondon showcases the phone’s capabilities at night.
“Smart Bodies” features a powerful new women’s anthem from Eva Lazarus
Necessity may well be the mother of invention and innovation but long-term brand building is key to driving loyalty in the long term.
Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future
Uber and Mother deliver a masterclass in post lockdown positivity.
Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.
KFC played with new brand slogans in the wake of the pandemic.
Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.
IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.
The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.
IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.
It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
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