Expertise Assembled for Modern Brands:

Welcome to a new kind of agency. We believe the future is modular—integrated is outdated.

Modern Citizens is founded on the belief that brands require adaptable, specialist expertise to navigate an ever-evolving landscape. By seamlessly connecting the right talent, tools, and technology precisely where they are needed, we provide bespoke solutions that drive real impact.

Our eight core modules span strategy, creativity, technology, and performance, designed to simplify complexity, maximise efficiency, and create work that is meaningful, measurable, and transformative.

At our core, we are collaborators—bringing the best together to build modern brands.

High-Five Collaboration, Not Arm-Wrestling:

At Modern Citizens, collaboration isn’t just how we work—it’s who we are. We believe partnering with an agency should be energising, not exhausting, and that great work comes from bringing together diverse skills, perspectives, and experiences with a shared purpose.

That’s why we call ourselves Citizens—because each of us contributes unique expertise to solve modern brand challenges. Across our offices in London, Amsterdam, and Rotterdam, our 100+ specialists come together through a modular approach, assembling the right minds for the right tasks.

Our open, adaptable culture fosters collaboration between strategic thinkers, creative problem-solvers, and data-driven experts—ensuring work that is impactful, effective, and built for the future. Modern Citizens will always be shaped by the people within it, recognising every individual as a vital part of the whole.

By uniting brilliantly different people, we create an environment that inspires our industry and attracts the brightest talent—all in pursuit of extraordinary work.

Driving Growth in a Fast-Changing World:

Our ambition is to redefine how brands and agencies collaborate. The modern marketing landscape is complex, filled with competition, convergence, and constant change.

We see this as an opportunity.

By harnessing modular expertise, we help brands move fast, adapt intelligently, and create distinctive, meaningful connections with their audiences. We don’t just respond to industry shifts; we anticipate and shape them. Whether through strategic consultancy, digital innovation, or compelling storytelling, our goal is to empower modern brands to stand out, stay relevant, and grow—sustainably and successfully.

Modern challenges demand modern solutions, and we are built to deliver them.