Expertise Assembled for Modern Brands:
Welcome to a new kind of agency. We believe the future is modular—integrated is outdated.
Modern Citizens is founded on the belief that brands require adaptable, specialist expertise to navigate an ever-evolving landscape. By seamlessly connecting the right talent, tools, and technology precisely where they are needed, we provide bespoke solutions that drive real impact.
Our eight core modules span strategy, creativity, technology, and performance, designed to simplify complexity, maximise efficiency, and create work that is meaningful, measurable, and transformative.
At our core, we are collaborators—bringing the best together to build modern brands.
A bold digital campaign redefining ENU’s brand and elevating its presence among prospective students.
A strategic digital overhaul that strengthened Care UK's brand, enhanced user experience, and drove measurable business impact.
A seamless, sophisticated digital transformation that increased online conversions by 51%, reduced CPA rates by 30%, and drove a 49% uplift in SEO/PPC returns on investment.
A refreshed brand platform and standout creative campaign drove double-digit brand growth, helped Dunelm overtake IKEA for the first time, and delivered an 11% sales uplift.
Bringing back the beloved Moonpigs with confidence, showcasing Moonpig’s unbeatable personalisation, and cementing Moonpig as the go-to choice for all life’s moments—big, small, and everything in between.
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