Modern Citizens

United Kingdom https://moderncitizens.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Digital

About

Expertise Assembled for Modern Brands:

Welcome to a new kind of agency. We believe the future is modular—integrated is outdated.

Modern Citizens is founded on the belief that brands require adaptable, specialist expertise to navigate an ever-evolving landscape. By seamlessly connecting the right talent, tools, and technology precisely where they are needed, we provide bespoke solutions that drive real impact.

Our eight core modules span strategy, creativity, technology, and performance, designed to simplify complexity, maximise efficiency, and create work that is meaningful, measurable, and transformative.

At our core, we are collaborators—bringing the best together to build modern brands.



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Case Studies

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Case Study

How Edinburgh Napier University Increased Consideration Among Prospective Students by 59%

By Modern Citizens

A bold digital campaign redefining ENU’s brand and elevating its presence among prospective students.

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Case Study

How Care UK Achieved a 181% Growth in Organic Search-Driven Sales Calls Through Digital Transformation

By Modern Citizens

A strategic digital overhaul that strengthened Care UK's brand, enhanced user experience, and drove measurable business impact.

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Case Study

Gordon Ramsay Restaurants: A Scalable Digital Platform for Global Expansion

By Modern Citizens

A seamless, sophisticated digital transformation that increased online conversions by 51%, reduced CPA rates by 30%, and drove a 49% uplift in SEO/PPC returns on investment.

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Case Study

Bringing Joy into Brits’ Homes: How Dunelm Helped Everyone ‘Find the One’ They Want

By Modern Citizens

A refreshed brand platform and standout creative campaign drove double-digit brand growth, helped Dunelm overtake IKEA for the first time, and delivered an 11% sales uplift.

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Case Study

Moonpig: Elevating an Iconic Brand

By Modern Citizens

Bringing back the beloved Moonpigs with confidence, showcasing Moonpig’s unbeatable personalisation, and cementing Moonpig as the go-to choice for all life’s moments—big, small, and everything in between.

  • Archived Case Studies