You've probably heard of McCann for its iconic advertising work, and we're pretty proud of that. But here in McCann Manchester, we've got a unique northern twist.

Our northern roots? Well, they give us a refreshingly out-of-the-bubble perspective. Which we find pretty handy when we’re helping our clients tap into what real people are really thinking and feeling.

We've got a crew of about 400 hugely talented, yet down-to-earth teammates bringing skills across the board, with particular flair in digital, social, media and PR all under one roof.

Having everyone under one roof isn’t just noisy; it helps us achieve truly connected thinking across the customer journey. Thanks to our strong track record of working with retail brands, that joined-up approach is hard-wired into who we are and how we work with all our clients.

So, whether you come to us for a PR and social project or something all-encompassing, our teams naturally think in a connected way. That's how we create ideas that go beyond just ads. We're talking about big, lasting, multifaceted ideas that draw people in and put a smile on their faces, maybe even a laugh or a tear. And that always get them talking – regardless of the channel or platform.

We're all about living by a set of values that encourage: Generosity, Integrity, and Bravery.

Generosity underpins our collaborative way of working. We're BIG believers that marketing is a team sport. So, let's roll up our sleeves, embrace ideas and co-create like one big family and share with one another to deliver our absolute best.

Integrity means we do the right things by you. We speak our minds with respect and honesty. And because there’s no room for pettiness in great work, we say what we mean and mean what we say. Let’s make some magic.

Bravery is about delivering audacious firsts that will create fame and growth for our clients. We set the bar high and offer bold ideas every day. Together, let's blaze the trail.

Our mission: To help brands earn a meaningful role in people’s lives.

At McCann, we are all about helping brands earn a meaningful role in people's lives. It fuels everything we do. It's where we begin with all strategic advice. Why? Because brands are
expected to have a purpose beyond selling products and services.

A Meaningful Role sits at the centre of everything an organisation does; it encapsulates what you do and why you exist. Fixing a North Star for marketers, employees and key stakeholders across all parts of the business. A good one is highly motivating for customers and employees alike, distinctive in-market and creatively fertile. It influences every part of the brand – not just the telly ad – in order to drive growth.

Once this magic has been defined, it comes to life as a Meaningful Brand Platform. McCann’s got a knack for nurturing meaningful brand platforms like ‘Everyday Amazing’ for Aldi, ‘Priceless’ for Mastercard and ‘I'm Worth It’ for L'Oréal, just to name a couple.