You've probably heard of McCann for its iconic advertising work, and we're pretty proud of that. But here in McCann Manchester, we've got a unique northern twist.
Our northern roots? Well, they give us a refreshingly out-of-the-bubble perspective. Which we find pretty handy when we’re helping our clients tap into what real people are really thinking and feeling.
We've got a crew of about 400 hugely talented, yet down-to-earth teammates bringing skills across the board, with particular flair in digital, social, media and PR all under one roof.
Having everyone under one roof isn’t just noisy; it helps us achieve truly connected thinking across the customer journey. Thanks to our strong track record of working with retail brands, that joined-up approach is hard-wired into who we are and how we work with all our clients.
So, whether you come to us for a PR and social project or something all-encompassing, our teams naturally think in a connected way. That's how we create ideas that go beyond just ads. We're talking about big, lasting, multifaceted ideas that draw people in and put a smile on their faces, maybe even a laugh or a tear. And that always get them talking – regardless of the channel or platform.
The campaign from McCann builds on the ‘We Get it, We’ve Got You’ brand platform.
The campaign, created by McCann, sees Kevin restore Christmas spirit.
We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools
Hannah Ainsworth on how McCann Manchester’s partnership with UA92 aims to help shape a generation of work-ready digital students
The stunt saw the supermarket capitalise on the city’s fashion moment
The weird, comforting, creative and feel-good festive advertising round up
The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC
Aldi’s Christmas carrot from McCann UK has become a mainstay of the festive period
In the second part of our BITE big question we ask agency leaders how to better connect with young consumers.
Tackling the taboo of death Ashley Biack and Jordan McDowell ask what talking about death could awaken within us as marketers and creatives to better serve the brands we build
The fast food giant has utilised the power of creativity to cement its place in popular culture
The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
The campaign from McCann UK sees Kevin the Carrot parody the popular festive film
Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign
The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring
With consumers facing a cost of living crisis, we ask industry leaders to consider how to approach a Christmas like no other
The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.
In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
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