JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.

The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.

With a joyfully rebellious spirit, JOAN London’s vision is to do things differently. We’re obsessed with bringing joy into problem-solving. With an intrinsic belief that diversity of thought creates not just great work, but also the ability to transform modern brands legendary and legendary brands modern. We create a culture that tirelessly drives to deliver breakthrough creative solutions that surprise, delight and entertain.

What would JOAN do? She’s our namesake, our inspiration and role model for how we move through the world. Like Joans throughout history, we strive to be a force to be reckoned with, light (metaphorical) fires, and leave a mark to be proud of.

We believe that audience-first thinking garners the best cut through and relevance. We strive to be brave and to have the biggest impact in culture for our brand partners.

JOAN London is not afraid to do things differently to get the best results.