AI Aid
To raise funds for aid organisations including UN Crisis Relief, we used AI to create images of well known UK landmarks after a magnitude 7.8 earthquake. The powerful images bring the humanitarian crisis in Türkiye and Syria closer to home.
The emotional impact of the images and the zeitgeisty AI tech got the project back in the headlines and in front of millions of eyeballs.
We’ve now made the images open source and launched AiAid.co.uk as a natural disaster and climate change platform and education tool.
The campaign was featured as Campaign and The Drum's ad of the day, and generated over 7 million media impressions.
We were thinking about what the earthquake would have looked like had it been here in the UK, and specifically how fast aid and donations would have come. There’s been so much negative news about the impact of AI, particularly on the creative industries. But, what if generative AI could help to keep a humanitarian crisis in the news and even generate more donations for aid?
The Drum, Ad of the Day, Feb 21st 2023.
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AI AID
To raise funds for UN Crisis Relief, we used AI to create images of well known UK landmarks after a magnitude 7.8 earthquake.The powerful images bring the humanitarian crisis in Türkiye and Syria closer to home.
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