Truth

Despite its status as an iconic British brand, the Hunter Boots business needed to emotionally re-engage with key consumers, after a period of internal business challenges and product driven communications. The brand also sought to diversify it’s reputation, with a new “head to toe” AW24 collection.

RE-IMAGINED

We defined a new, emotive brand territory, designed to start to reclaim Hunter’s place in consumers’ hearts, with a versatile brand video concept, to demonstrate Hunter’s place, and unique spirit whatever environment you are wearing it in. 

LANDING THE IDEA

_ Developed a new brand territory: “Hunt The Feeling” 

_Creatively engaging a range of diverse audiences and occasions: 

_Country, Commuters, Festivals, Urban Families and Wanderers

_Brand Film and Lifestyle Product Shoot 

_Through the line media and retail co-op partnerships