Want to be the noisiest brand in the category? Give 'Em HECK!
Heck: premium sausages
Growth mission: raise mass awareness through sports sponsorship on a budget.
How we Won Hearts: sponsorship is expensive and product-placement team photos are quickly forgotten. But new kit announcements are always the talk of the town.
How we Blew Minds: launched the world's worst football kit and put a non league Yorkshire team in sausage print monstrosities. For 5 years. Donating proceeds to Prostate Cancer.
The Renaissance: 1 billion total reach; global earned media including an appearance on QI and mention on BBC Sport; gave the FA a headache. Heck is now the #1 premium independent sausage brand in the UK.
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Give 'Em HECK!
A bold creative platform that's stood the test of time and helped HECK's brand be as full of flavour as their food, whilst activating a headline sports sponsorship on zero media budget.
