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Digitas

London https://www.digitas.com/en-gb

Disciplines

  • CRM/Customer engagement
  • Customer experience
  • Digital
  • Digital Media Planning and Buying

About

At Digitas, we harness the power of connection to make positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

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Insights
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The Impact Balancing Act - Impact Report

Marketers are under pressure to achieve more with less—tight budgets and limited time—balancing commercial success with cultural impact. Our 2024 Impact Report, "The Impact Balancing Act," developed with The Marketing Society, explores marketers' evolving roles amid changing consumer behaviors, sustainability, technology, and global markets. It examines how business leaders navigate today's fast-paced environment, balancing objectives and actions.
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Craving some sunshine after the cold? Check out our Expedia Rewards campaign!

We created ‘The Check-In, ’ a handy monthly travel update for all Expedia Rewards members. The Check-In combined wander-lust-inducing travel content with rewards points, data and dynamic ‘nudges’. Helping members better understand their Rewards points and be more inspired with where and how they could use them. Visit our website to learn more.
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Why customer engagement became disengagement… and how to fix it

Empathy, authenticity, and a rise in online communities are among the factors that should inform how brands interact with their customers.
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Learnings from the best digital innovations and initiatives born of the pandemic

Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
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Creating experiences that people remember

Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
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AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it.
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Facebook Australia News Ban Fiasco Missed The Mark

The Facebook Australia news ban highlights fundamental and far-reaching misunderstandings and misconceptions when it comes to the often murky world of online media. Facebook and the Australian government have come to an agreement to restore news sharing, albeit a compromised one.
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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
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Why pursuing a pure DTC strategy could be a red herring for big brands

DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting.
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Gaming’s Next Gen: Why Xbox is the one to watch this time around

A short piece on why, after taking such a beating in the Xbox One vs PlayStation 4 generation, Xbox has its house in order for Series X and beyond.
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Algorithm built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.
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Why OREO’s latest campaign centres on the need to build human connections through shared enjoyment and fun

In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.

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How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.
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Facebook buying Giphy means more to tech rivals than it does advertisers

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
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How to build an e-commerce offering during COVID-19

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

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What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

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AI: What is it good for?

Humans have to take responsibility. This question isn’t about AI really, it’s about humans.

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To think big, agencies must think broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And is it actually better?
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To avoid a siloed approach to CX, we need to think like anthropologists

Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
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How travel brands can take a fresh approach to experience

Customer experience, like 'engagement' or 'digital', has become an overused term - as a result, it has lost all meaning, says Digitas' Valeria Corna.
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How data can put the emotion back into advertising

Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
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OOO Climate Strike

Climate change is a global crisis, one that demands the participation of every citizen to strike it down. In an effort to jumpstart this united front, teen activist Greta Thunberg initiated a worldwide Climate Strike, which asked individuals to leave their desks and join local walkouts.
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The power of friction for brands navigating a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
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Total brand experience can deliver long-term impact

Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK.
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The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.
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The evolving dynamics of the direct-to-consumer market

Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but the brand began with a business model rather than a product, says David Carr, Strategy Director at Digitas. And other DTC brands are also feeling the pinch.
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How marketers can better leverage the Amazon opportunity

David Carr, Strategy Director at Digitas, explores how Amazon is changing the face of marketing.

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Out of the closet and into the agency

15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas and Gay Star News.
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Changing our relationship with shopping

First trailed in 2016, Amazon has finally opened its Amazon Go checkout-free retail store to the Seattle public. What does this mean for retailers? And for brands in general?
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Can brands be moral guardians of the internet?

Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely 'giving the people what they want' - but it is time for change.
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Who has the power to make the internet great again?

The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
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Make the Internet Great Again

Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
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Paid Social: It pays to get it right

The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
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What do we talk about when we talk about branded content?

Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
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The robots are coming

It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.

Events