DEPT

London www.deptagency.com

Disciplines

  • Advertising/Creative
  • Branding / design
  • Integrated marketing
  • Social

About

DEPT® is a 50/50 tech and marketing services company, uniquely equipped to unlock tomorrow’s possibilities for today’s most ambitious companies. With a team of 4,000+ AI-native specialists across 30+ locations on 5 continents, DEPT® leads the way in helping companies across Brand & Media, Customer Experience, Commerce Growth, and Technology & Data. Our solutions set the standard for the next era, working with top-tier brands like Google, KFC, Philips, Audi, Twitch, Patagonia, and eBay. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.



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Growing with purpose - DEPT® recertifies as a B Corp

At a time when organizations are scaling back on sustainability and DEI, DEPT® is staying the course. The marketing and tech services company has officially recertified as a B Corp, becoming the first global agency to achieve this milestone. Proving that rapid growth and responsible business can go hand in hand.

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2025 Trends: The Future Belongs to the Impatient

The time to move forward is now. Because the future belongs to the impatient. AI transformation is a phenomenon happening right now—and it is set to define the success of brands, businesses, and organisations in 2025 and beyond. In this AI trends report, we dive into AI transformation in 2025, featuring what’s ahead and how you can transform your brand.

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Capturing fragmented audiences in the media industry

In today's media landscape, audiences are fragmented across platforms like TikTok, YouTube, and CTV. To stay competitive, media brands should shift focus from broad reach to deeper engagement. Strategies include navigating algorithm-driven media, tapping into niche communities, creating platforms for diverse audiences, and leveraging in-person experiences to enhance connections and capture market share.

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The telco transformation

DEPT®'s report explores the telecom industry's shift from connectivity providers to digital service enablers. With 5G, AI, and edge computing advancements, telcos must evolve to offer comprehensive digital solutions. The report addresses pressures from tech disruptors and rising demand for seamless experiences, highlighting opportunities for adaptable telcos. Key topics include AI operationalization, 5G monetization, edge computing, and reimagining business models for digital transformation.

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The pragmatic guide to prototyping AI-enabled digital products

AI-enabled products offer significant opportunities for brands by enabling highly personalized digital interactions. To create effective AI products, testing is crucial, which requires building prototypes. Traditional prototyping methods fall short for AI, where dynamic responses are key. A new methodology is needed to evaluate AI products. This guide outlines how to maximize value in AI prototyping and the initial steps for developing AI features that meet customer needs.


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