The Olly’s Snacks Brand Redesign Through Film
Video production tailored to support both B2B and B2C marketing and sales.
Olly’s Snacks have challenged their FMCG categories and have very quickly overcome many of their more established rivals in the supermarket snacking aisles and airline offerings. Our work for Olly’s helped shape their rebrand in 2023, with our innovative branded videos being used on huge life-size screens at their trade shows through to the mini screens on Easyjet and other airline partners. Our playful approach to branded video production caught their marketing directors eye and produced a set of product films to support the launch of their new packaging across the board. Their primary social media use of the brand lifestyle video on Linkedin created new conversations with buyers and helped to bring in fantastic new business opportunities, whilst the social media cutdown videos provided simple and effective ways to tell their new brand story with little added cost.
The Challenge
The Olly’s brief challenge was to find a balance between fun, quirky, whilst maintaining high quality visual moments on the product that made an immediate impression on the viewer. Weaving the new brand design into the videos was high on the agenda for the client. Olly’s absolutely loved the Burger King rebrand adverts and wanted to take inspiration from them from a design perspective and film style.
Insights
Olly’s target audience are health-conscious foodies who don’t want to miss out on a treat or snack.
Strategy & Approach
Taking inspiration from other adverts whilst maintaining our own creative integrity, we created the tag line 'Out with the Ol', in with the BOLD' to pull the campaign together and align with the Olly’s brief around design and style. From there, it was a case of creating BOLD moments of magic with the food or new packaging that told the new Olly’s story in a succinct, yet playful way.
Results & Learnings
The initial project was to create a handful of videos to show off Olly’s rebrand, whilst supporting their trade sales and in turn increase their distribution potential. The videos were so well received at trade shows and linkedin that the project was extended and repurposed for various other sales channels and used for the clients B2C marketing campaigns on top of the original ask.
Epic experience. Curious Crab were hands on, reactive and great to work with. Over-the-moon with how the rebrand launch project turned out and looking forward to the next one.
Sam Hiscocks, Marketing Director, Olly's Snacks
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The Olly’s Snacks Brand Redesign Through Film
Olly’s Snacks have challenged their FMCG categories and very quickly surpassed many of their more established rivals. Our work for Olly’s helped shape their rebrand in 2023, with our innovative branded videos used on huge life-size screens through to mini screens on Easyjet.
