The Challenge

Although it’s very clear what Eye to Eye Media have built through delicious. and it’s opportunities for brands to advertise and grow with such a trusted authority in the world of food and drink, the real challenge with our work with Eye to Eye is to consolidate the huge amount of skillset that they have to offer as a media content powerhouse. Exactly like Curious Crab Productions, they are specialists in food and drink, with all the knowhow and connections with the best food stylists, photographer, recipe developers, art directors and commercial directors in the industry, there’s a lot to shout out about, which presents the biggest opportunity for us all, but also the biggest challenge when it comes to making their services approachable to those who need them.

Insights

Eye to Eye Media have 2 strands of their business that we work on:

1.    B2B – Food, Drink & Travel businesses who are in need of end-to-end content production with specialist expertise.

2.    B2C – One of the most well know food magazines in the UK, where their huge community of print readers and online audience can be considered an unrivalled educational food platform in itself.

Strategy & Approach

This is where our niche comes into its’ own – we often say that video strategy should be treated much like a magazine, where you work way ahead to be able to publish content on a regular, yet consistent basis. Dealing with food and drink is detailed, intricate work, where more general productions houses don’t always have the knowledge or skillset in understanding the product on top of the production skillsets required for the job. 

Consistency is key when it comes to brand building, however it should never hinder the creative space required to grow and improve every step of the way. Our work with Eye to Eye Media is to A) consult with their highly skilled food team from an in-house video perspective, B) support them in producing high quality sponsored content for influencer and celebrity campaigns, C) collaborate with the client on any major brand work that requires video production. D) support with any internal promotional content for the agency as a whole.

Results & Learnings

When working in such a collaborative manner between our two businesses, we learn something new on a daily basis. Although the partnership is reliant on bringing together lots of ad-hoc projects and depends on the video requirements of each individual client, ultimately, this partnership is the opposite to our work on ad-hoc projects and there is a long-term goal for both agencies. We support Eye To Eye and delicious. with all things video and also learn from each other, to be able to provide an overarching 360° service for content and media production in the food and drink world. If you are in need of recipe development, magazine style editorial for print or online, acutely honed in marketing and advertising needs within the food and drink space, or specialist video production combined with all the above, between Eye to Eye Media and Curious Crab Productions, we have the ability to provide it all, whilst keeping a curious eye on the intricate details that we know are required to make things pop!