Back in 2012 we launched an advertising agency where everyone could work together, in a more collaborative culture.
Today that includes influencers, and the growing creator economy. Because we live in a world where people trust influencers more than advertising.
And influencer, as part of the media mix, delivers a powerful multiplier effect. This new world requires people that understand how brands can thrive in it; influencer experts, brand strategists and creative thinkers all working together in one team.
On a mission to challenge the old formulas and norms of what advertising should look like, to create stand out and relevance. With a 'none of us are as smart as all of us' culture to keep everyone honest.
A modern agency, for modern times.
Working with Adidas, we created a campaign to encourage Chelsea FC fans to buy their team’s 2013/14 season home kit before seeing it.
We developed a refreshingly honest take on the norms and conventions of advertising. Making people smile, drawing them in, but selling hard while we did so.
Cannondale have been reinventing the craft and engineering of cycling, since the 1970s. This campaign is designed to catapult them back to where they belong, at the top of the pile.
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