Back in 2012 we launched an advertising agency where everyone could work together, in a more collaborative culture.
Today that includes influencers, and the growing creator economy. Because we live in a world where people trust influencers more than advertising.
And influencer, as part of the media mix, delivers a powerful multiplier effect. This new world requires people that understand how brands can thrive in it; influencer experts, brand strategists and creative thinkers all working together in one team.
On a mission to challenge the old formulas and norms of what advertising should look like, to create stand out and relevance. With a 'none of us are as smart as all of us' culture to keep everyone honest.
A modern agency, for modern times.
BITE’s weekly series rounds up the must-read articles of the week.
Industry leaders have their say on the impact of social media on children’s mental health.
Meaningful campaigns are able to have both a positive societal impact and drive business growth.
The brand brings back Helena Bonham-Carter for its ‘Nothing Feels Like’ campaign created by The Corner
Policies and meaningful purpose must be demonstrated in June and beyond.
If used authentically, influencers have the power to sway audiences and increase brand recognition
adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.
As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.
A new campaign from The Corner is a reminder of the work that goes on behind the scenes to ensure the business is striving to support both people and the planet.
As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.
Neil Hourston, Chief Strategy Officer of The Corner on the process of buying back the agencies independence and learning to re-treasure it in the process.
This slot is a joyful and nostalgic reminder of what happiness is still out there in the real world, of what there still is to enjoy, safely, about the summer months to come.
BITE’s guide to the best agency advice for navigating the Coronavirus crisis.
Top CMOs and agency CEOs work through some of the most common issues
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