Cheil UK

London https://cheil.uk/

Disciplines

  • Advertising/Creative
  • Digital
  • Experiential marketing

About

We are a creative solutions business built for the omnichannel age.

Our superpower lies in building breakthrough experiences for brands across three worlds: Digital, physical and immersive. And connecting these experiences to deliver exceptional brand and customer experiences, that drive commercial outperformance.

Commerce is in our DNA. We have specialisms in eCommerce solutions, D2C brand and communications development, shopper marketing and experiential innovation.

We’re not defined by channel, capability or output – but by doing what works. To deliver transformation for clients, we stay in ‘transform’ mode ourselves - constantly learning, optimising and evolving.

We are known for innovation and world-firsts. In Korean, our name literally means ‘the first’. We are a group of people excited by what’s next, and determined to redefine what’s possible for clients and consumers.



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BITE Articles

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Thought Leadership

How can brands and agencies better adopt a back to school mentality all year round?

Industry leaders have their say on the importance of continual learning

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Thought Leadership

Should brands be doing more to offer consumers escapism in the midst of the cost of living crisis?

Industry experts have their say on striking the right tone in economically challenging times

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Thought Leadership

IWD needs communication through demonstration

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

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Thought Leadership

Are leaders underestimating the impact of generative AI?

Industry leaders have their say on the AI revolution

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Voices

DEI: The key to success at Cannes

A Creative Equals event broke down the reasons why DEI was the big winner at Cannes Lions

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Trend

How brands can outperform in challenging times

Ian Millner explores what outperforming brands are doing in the face of uncertainty

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Fuel Your Imagination

CRIS Cancer Foundation creates Doom game to battle leukaemia

Cheil Worldwide Spain launch ‘The Battle Inside' mod to emulate the experience of leukaemia and highlight the importance of research

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Hot Pick

BBH and Samsung welcome a new era of mobile gaming

The action-packed, futuristic ad celebrates Samsung’s new Exynos 2200 ‘next generation’ mobile processor that will enable a heightened gaming experience

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BITE Focus

It’s the end of the road for boring retail

From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.

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Hot Pick

Cheil UK

NIVEA

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Trend

The Bigger Issue

Putting purpose at the heart of your brand