How Real People Feel About...No/Low Alcohol Drinks
Business Objectives
Share
It’s that time of year again. Having overdone it at Christmas, an estimated 8.5 million Brits will be
abstaining from alcohol for the month of January - the biggest Dry January yet. More than a quarter of the “sober curious” want to cut down all year. Many are turning to no or low alcohol drinks as alternatives. So what's the appeal? How are attitudes changing? And do any barriers still remain? We spoke to some Real People to get their views.