We took the decision to provide access to Creativebrief for marketers across BT Group with the aim of driving a more curious marketing culture, increasing creative ambition and continuing to build modern-day marketing capability across the organisation. We have seen great up-take from our teams and have embraced all elements of the membership as a part of our internal ways of working: benefitting from curated articles and case studies from other brands within and outside of our own sector and up-to-the-minute intel on the ever-changing creative landscape. Our membership has enabled the team to be inspired and informed about how to move our brands forward in a challenging and fluid market.

Author:

Alice Tendler, Group Head of Brand Strategy & Marcomms, BT Group

Working with Creativebrief on our recent search for a new global creative agency partner was a real eye-opener. The brief was complex. It focused on the hunt for agencies that understood the worlds of culture, fashion, luxury and lifestyle, who were steeped in the complexities of partnerships, collaborations and talent, who knew Gen Z and Millennial audiences inside-out… but who were also true strategic partners to drive the long-term vision of the brand. What we learned during the process was how much amazing hidden agency talent there is that’s impossible to stay on top of as a marketing team, but that Creativebrief opened the door to for us.

Author:

Edi Borrelli, Senior Director, Consumer Marketing, World of Hilfiger

Working with Creativebrief on several agency pitches over the past 3 years has resulted in the fantastic Pukka agency Team we have today- a well-worth process to go through to get the right result and build a strong extended team. From the start their approach is respectful to the agencies, whilst also being focused on getting the best solution for clients, which for me sets the precedent for positive creative working relationships moving forward. The initial stage of the process is focused on ensuring briefs are crystal clear, as well as output expectations, so that agencies who do respond are clear on what is entailed. From this initial range of well-suited agencies, to meeting with teams at chemistry stage and ultimately through to strategic tissue sessions, the entire process is well orchestrated and managed by Creativebrief. Without working with Creativebrief over the past few years to build such a strong team of brilliant, passionate, creative, dedicated and inspiring agencies, we wouldn’t have the significant brand growth and momentum we have today.

Author:

Rachel Cranston, Head of Brand Strategy, Pukka

Working with Creativebrief not only gave us real confidence that we had looked at the landscape thoroughly but also helped us to design a process that gave a true feel for the culture and working styles of the agencies we met along the way.

Author:

Ben Anderson, Marketing Director, Funkin'

A great level of involvement and chemistry with the agencies. With the team and stakeholders split across different countries, the virtual process added agility and allowed to save significant time on travel.

Author:

Daria Gladysheva, Global Brand Manager, Finlandia Vodka

Creativebrief add real end-to-end value throughout any search process; from refining a brief to ensuring that agencies are the right fit and have the appropriate capability – through to offering impartial advice and challenge along the way. Outside of agency selection, they are a great source of ongoing market intelligence, with a comprehensive range of services and content to make sure marketing teams are always looking outside of our immediate category.

Author:

Reuben Arnold, Vice president, Brand Development & Marketing EMEA, Starbucks

My team and I use creativebrief.com and BITE for three distinct purposes: firstly to stay knowledgeable about what other brands are doing around us, secondly to challenge ourselves to do even better, and thirdly to find the best agencies to work with to achieve our ambitions.

Author:

Henry Windridge, Head of Marketing, Global Radio

The team at Creativebrief designed an excellent bespoke and modern pitch process for Old Pulteney in search for a new global creative agency. The process, which focused on strategic workshops, empowered the team to select the best agency partner to drive growth for the brand and provided us with all the industry knowledge and insight we needed to make the right decision.

Author:

Fiona King, Head of Brands, International Beverage