Mr President's "Future of Finance" Report

There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence

Pinned by: Sophie Urquhart

WHEN THE WORLD WAS TAKING PEOPLE OUT OF BANKING, WE PUT THEM BACK IN

By Mr.President

Pinned by: Sophie Urquhart

Driving confidence is vital for finance brands

Marketing leaders from Monzo, Natwest, PensionBee and Mr President discussed how finance brands can better connect with young consumers

Pinned by: Katharine Pebworth

‘Have a bit more fun, try things’

Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace

Pinned by: Sophie Urquhart

Olivia Colman stars in campaign exposing pension-funded fossil fuels

The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis

Pinned by: Sophie Urquhart

Current Account Switch Service

By House 337

Switching bank accounts is thought to be so tedious, that most people stick with their old account rather than switching to a new one. But w…

Pinned by: Sophie Urquhart

Monzo

By Uncommon Creative Studio

Through a series of impactful comparisons — where negative and stressful feelings associated with money management are juxtaposed with empow…

Pinned by: Sophie Urquhart

NatWest

By T&Pm

The campaign is the first in a new, long-term creative approach aimed at showcasing NatWest as a supportive partner, helping customers to ta…

Pinned by: Sophie Urquhart

Petplan Insurance

By NOW

Petplan needed to drive awareness and firmly establish itself as the UK’s number one pet insurance provider. The integrated campaign highlig…

Pinned by: Sophie Urquhart

Are brands doing enough to consider cultural context within the work?

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

Pinned by: Sophie Urquhart

Starling Bank

By Wonderhood Studios

‘The Bank Built for You’ platform celebrates how banking is about more than just money, it’s about the people behind every transaction, and …

Pinned by: Sophie Urquhart

From financial experts to LinkedIn gurus overnight.

By Present Works

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Spendesk - 25% Branded Search Lift With OOH

By Tug

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Starling - The Bank Built for You

By Wonderhood Studios

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NatWest sprints out the blocks with feelgood Team GB campaign

The new campaign from The&Partnership urges customers to sprint towards their goals

Pinned by: Sophie Urquhart

Aviva

By adam&eveDDB

Introducing ‘Making it Click’ a campaign for Aviva, which brings to life just how puzzling and anxiety-inducing finances can sometimes feel,…

Pinned by: Sophie Urquhart

Santander

By House 337

In their biggest campaign for 10 years, the CEOs from the Bank of Antandec are back to their old tricks, this time round attempting to sabot…

Pinned by: Sophie Urquhart

Bank of Ireland

By Grey London

In this new campaign we showcase the Youth Financial Literacy Programme to raise awareness and participation. The ad takes viewers into a ri…

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Helping Lloyds customers stay strong in difficult times

By The Ninety-Niners

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Aviva

By Mr.President

Aviva helps customers with their health, wealth, family and future but few people join the dots between the different offerings. We have cre…

Pinned by: Katharine Pebworth

Aviva

By Mr.President

This short film explores the questions and myths that make the decision to ‘go electric’ feel so daunting, by hearing from some of the early…

Pinned by: Katharine Pebworth