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Industry Insights 2024 Vol. 2

Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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The Future of the Pitch

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Press

Are brands contributing enough to the cost of pitching?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Campaign about the cost of pitching.

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Press

The Pitch Positive Pledge Anniversary - what's changed?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, talks to The Drum about the Pitch Positive Pledge a year on

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Press

The Pitch Positive Pledge: Charlie Carpenter talks to Adweek

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Adweek about the Pitch Positive Pledge.

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Press

What does the Pitch Positive Pledge mean in practice?

By Charlie Carpenter

On the 2 year anniversary of the Pitch Positive Pledge, Creativebrief CEO, Charlie Carpenter, featured in Campaign Magazine talking about how far the industry has come, but also the complications that have arisen.


Industry Insights

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Opinion

Practical Purpose

By Creativebrief

While industry commentators have long treated purpose and profit as mutually exclusive pursuits, progressive brands have continued to prove that purpose works for business.

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Opinion

Culture Crashers

By Creativebrief

Both in the UK and globally, this year has been punctuated by some big cultural moments so far.

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Opinion

Long Live Long Form

By Creativebrief

Over the last few months we have seen the age-old phrase ‘less is more’ ring true.

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Opinion

Less Is (Still) More

By Creativebrief

When there are more channels and platforms than ever before, simple messaging can be extremely effective.


The Power of Agency Brands

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Opinion

Power of Agency Brands: In Conversation with Quiet Storm

By Creativebrief

Culture, consistency and integrity: building Quiet Storm’s strong agency brand, Creativebrief’s Stephanie Nattu speaks to Rania Robinson.

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Opinion

Power of Agency Brands: In Conversation with Edelman

By Creativebrief

Matt Brown, Managing Director at PR agency, Edelman talks to Creativebrief’s Stephanie Nattu about trust, change and growth in the latest episode of the power of agency brand interview series.

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Opinion

Power of Agency Brands: In Conversation with MullenLowe

By Creativebrief

Creativebrief's Stephanie Nattu speaks to MullenLowe duo Claire Hollands, CEO and Nicky Bullard, CCO at MullenLowe UK, in the latest interview with agency leaders on the power of agency brands.

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Opinion

Power of Agency Brands: In Conversation with Crispin Porter Bogusky

By Creativebrief

In the latest power of agency brand interview, Stephanie Nattu speaks to Helen James, CEO at CPB Europe, to get her expert advice on building a strong agency brand.