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News

Opinion

Curious behaviours in modern marketing teams

Creativebrief

Creativebrief research reveals major opportunity for brands to drive marketing impact through cultivating internal cultures of curiosity

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The Future of the Pitch

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Press

Are brands contributing enough to the cost of pitching?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Campaign about the cost of pitching.

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Press

The Pitch Positive Pledge Anniversary - what's changed?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, talks to The Drum about the Pitch Positive Pledge a year on

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Press

The Pitch Positive Pledge: Charlie Carpenter talks to Adweek

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Adweek about the Pitch Positive Pledge.

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Press

What does the Pitch Positive Pledge mean in practice?

By Charlie Carpenter

On the 2 year anniversary of the Pitch Positive Pledge, Creativebrief CEO, Charlie Carpenter, featured in Campaign Magazine talking about how far the industry has come, but also the complications that have arisen.


Industry Insights

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Opinion

Practical Purpose

By Creativebrief

While industry commentators have long treated purpose and profit as mutually exclusive pursuits, progressive brands have continued to prove that purpose works for business.

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Opinion

Culture Crashers

By Creativebrief

Both in the UK and globally, this year has been punctuated by some big cultural moments so far.

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Opinion

Long Live Long Form

By Creativebrief

Over the last few months we have seen the age-old phrase ‘less is more’ ring true.

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Opinion

Less Is (Still) More

By Creativebrief

When there are more channels and platforms than ever before, simple messaging can be extremely effective.


The Power of Agency Brands

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Opinion

Power of Agency Brands: In Conversation with Quiet Storm

By Creativebrief

Culture, consistency and integrity: building Quiet Storm’s strong agency brand, Creativebrief’s Stephanie Nattu speaks to Rania Robinson.

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Opinion

Power of Agency Brands: In Conversation with Edelman

By Creativebrief

Matt Brown, Managing Director at PR agency, Edelman talks to Creativebrief’s Stephanie Nattu about trust, change and growth in the latest episode of the power of agency brand interview series.

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Opinion

Power of Agency Brands: In Conversation with MullenLowe

By Creativebrief

Creativebrief's Stephanie Nattu speaks to MullenLowe duo Claire Hollands, CEO and Nicky Bullard, CCO at MullenLowe UK, in the latest interview with agency leaders on the power of agency brands.

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Opinion

Power of Agency Brands: In Conversation with Crispin Porter Bogusky

By Creativebrief

In the latest power of agency brand interview, Stephanie Nattu speaks to Helen James, CEO at CPB Europe, to get her expert advice on building a strong agency brand.


Starbucks Case Study: Finding Starbucks a new lead creative agency
Showcase

Starbucks Case Study: Finding Starbucks a new lead creative agency

By Creativebrief

How Creativebrief managed the process to find Starbucks the right creative agency partner.

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Insurance giant Lloyd's of London appoints agency for global brief
Press

Insurance giant Lloyd's of London appoints agency for global brief

By Creativebrief

Insurance market Lloyd’s of London has hired Brunswick for a global PR brief following a competitive pitch, PRWeek understands.

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BITE LIVE is proud to be DICE Certified and Approved
Press

BITE LIVE is proud to be DICE Certified and Approved

By Nicola Kemp

BITE LIVE announces it is DICE Certified and Approved, demonstrating their commitment to making diversity a priority across their events and on their editorial platform.

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Dune Case Study: How Creativebrief found Dune's new UX and website design agency
Showcase

Dune Case Study: How Creativebrief found Dune's new UX and website design agency

By Creativebrief

A deep dive into the Creativebrief process which helped Dune London appoint Hatched as their new agency.

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Finlandia Vodka Case Study: How Creativebrief ran an entirely remote process to appoint Finlandia's new agency
Showcase

Finlandia Vodka Case Study: How Creativebrief ran an entirely remote process to appoint Finlandia's new agency

By Creativebrief

Read more on the virtual process we ran to find Finlandia Vodka's perfect new global lead creative agency.

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Learning from Tromsø: ensuring your partnership doesn’t go dark during winter
Opinion

Learning from Tromsø: ensuring your partnership doesn’t go dark during winter

By Creativebrief

The third in our 'Time for recovery' series, aimed at getting your business and creativity back on track for the remainder of 2020 and beyond. In this article we explore how to maintain your agency relationships during a time when most of us are apart

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Our work with Kraft Heinz
Press

Our work with Kraft Heinz

By Creativebrief

Our work with Kraft Heinz was featured in The Drum Magazine.

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In advertising we trust: ensuring truth is an essential part of your recovery
Opinion

In advertising we trust: ensuring truth is an essential part of your recovery

By Creativebrief

In the latest in our 'Time for recovery' series, we look at why trust and being genuine should form distinctive pillars in the future of your brand.

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