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Learning from the Masters: What Leonardo da Vinci and Co. Can Teach Creative Businesses

500 years since Leonardo’s death, our ECD, Dave Day borrows five insights from the Renaissance polymath and the world of fine art.
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What marketers need to learn about the art of sacrifice

That’s it. Game of Thrones is over. A couple of monumental spectacles, matched only by a deep sense of dissatisfaction. Now, over a million people have signed a petition to remake the final season.
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September 2019 Monthly Muse

This is a selection of everything in the world that inspired us creatively this month, as well as exciting upcoming events. This month we feature work by Klaus Kremmerz, laugh out loud virals, cultural opinion pieces, the latest films and series to go out, as well as need-to-know updates on social media. Enjoy!
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MIND THE GAP

The importance of that infamous gap between intention and action is discussed by our comms planning manager, Flo.
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PODCASTS: THE GENERALIST'S SECRET WEAPON

As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.

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BEYOND THE FREE FRUIT BOWL: WHAT THE AD INDUSTRY REALLY NEEDS TO DO ON MENTAL HEALTH

The Gate's creative, Beth Grace, challenges the industry norms surrounding employees' and their mental health.
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GRAD TEAMS, THINK SMALL

Our creative, Rickie, discusses the benefits of starting your advertising career in a smaller agency.
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Giving Artificial Intelligence Creative License Leads to Uninspired Advertising

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, discusses the role of technology in advertising and whether you lose something important when artificial intelligence takes the place of human intelligence entirely.
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Why craft matters in advertising

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, examines how craft in advertising has changed in the digital age, but why it remains essential to creating emotional and effective campaigns.

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Trevor Robinson OBE:

A creative idea is worth nothing if it can't be brought to life, and to reflect this Cannes Lions launched the Industry Craft Lions in 2018. An addition to the Film & Digital Craft categories, "the Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life". As the president for the category 2019 Trevor Robinson OBE shares his thoughts on what he's aiming to achieve with the category this year.

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MINDBOMBING

With choice proliferation in even the simplest categories and an ever-fragmenting media landscape pumping out thousands of brand messages every day to reach people who's attention span is now just 8 seconds, how do we engage people effectively?

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Being unafraid to go against the grain can work wonders for your profile

When we work with brands, we start by celebrating the truth of who they are and the people who are really going to love them. We mark ideas by their ability to trigger strong emotional reactions to grab attention.
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WANT BULGING CONCEPTS? IT'S TIME TO HIT THE GYM

Our copywriter, Claire Sutherland, discusses the relationship between creativity and staying active.
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MY DESERT ISLAND ADS

Kit Altin, The Gate London's Chief Strategy Officer, writes about her favourite ads and strategies from those Andrex Puppies to more subversive fare from Dunlop. Unusually makes reference to both Mr Creosote and Roger Federer. The piece first appeared on More About Advertising.
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The power of friction for brands navigating a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
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The 5 Dynamics of Business Marketing

70% of B2B customers feel brands don’t understand their business. In a global study of 640 decision makers carried out across 4 markets, we discovered that B2B marketers are either clinging to the conformity of ‘what used to work’, or hiding behind the complexity of new solutions. Our 5 Dynamics of Business Marketing will help you to breathe new life into your B2B marketing and find bold answers to move your business forward.