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Facebook buying Giphy means more to tech rivals than it does advertisers

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
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How to build an e-commerce offering during COVID-19

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

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SOFA SESSIONS #2 – HOW BRANDS CAN HARNESS THE POWER OF INFLUENCERS

On 7th May we hosted the Sofa Sessions #2 - this time Gemma Glover, Influencer Strategist at ENGINE, chaired a conversation around how brands are adapting to the new normal and how influencer partnerships can have a positive impact during lockdown. Our expert panel was Eleanor Wilcox, Social Media manager for Next, Beth Atkins, Communications Manager for Clinique & Estee Lauder & Emily Bell, Social Media & Influencer Manager for George at Asda. Watch the webinar here: https://vimeo.com/418138296
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SOFA SESSIONS #1: THE NEW POWER OF INFLUENCERS

On Thursday 16th April, we hosted the first of our Sofa Sessions with ENGINE's influencer strategist, Gemma Glover, to discuss how influencers are quickly adapting to the new normal and how brands can optimise influencer partnerships during the current climate. Our expert panel was made up of Deborah James - Author, columnist for The Sun, Vickie Neave - Lifestyle influencer and Mel Kentish - Head of Influencer at Sky. Watch the webinar here: https://vimeo.com/410114631
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LEADERSHIP IN LOCKDOWN IS LIKE PILOTING A PLANE WITH THE RADAR SWITCHED OFF

The trials, tribulations and opportunities of leading an agency through lockdown.
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Listen up! How brands can harness the power of Spotify

As people around the world continue to work from home and practice social distancing, businesses are looking more carefully at advertising budgets; how to land the right message, in the right setting, at the right time. Crucially, how to avoid any reference to life before lockdown – no hugs, no handshakes, and absolutely no handrails.
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Five ways forward for travel brands post-Coronavirus

The travel industry has taken an enormous hit since Coronavirus hit - with holidays cancelled, planes grounded and plans indefinitely postponed. To some, it looks irreversible. David Proudlock, Head of Strategy at Crispin Porter Bogusky, says that travel isn't going anywhere in a hurry - and once lockdown is lifted, travel brands need to take a few steps to regain traction and keep people exploring.
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“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.
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What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

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Do The Right Thing: The role of social in COVID-19

As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort. We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
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‘It’s not as exciting as other jobs’: The child’s view of their work-from-home parents

For many ad industry staffers, the Coronavirus-forced lockdown hasn’t just been about adjusting to the quirks of remote work, but also having to suddenly juggle three full-time roles as parent, teacher and executive. For the children of those parents, the lockdown has opened a rare window into what their mums and dads actually do for a living.
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Getting to the heart of a product launch

A launch is a difficult thing. There’s a lot on the line, a significant investment in resources and months’ worth of hard work. And it might all go spectacularly wrong. Read about some key things to consider to ensure success.
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STAYING IN WITH THE KIDS

How the fashion industry is winning over Gen Z on lockdown.
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AI: What is it good for?

Humans have to take responsibility. This question isn’t about AI really, it’s about humans.

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Drinking in the age of COVID-19

While the coronavirus continues to spread, it brings with it an underlying paranoia that is causing the global economy to react in uncertain ways. Read about some of the most relevant consumer trends and our thoughts on what drinks brands are doing to stay on top of them

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Capturing the Moment: How to be Agile with Real-Time Content Creation

Like any brand, you want to take your audience on a journey – starting at awareness, with quick stops at consideration and conversion, before (hopefully) ending up at loyalty & advocacy. But, as the content landscape continues to grow and production rates speed up, it gets easier for an audience to miss things and for you to lose their attention. There’s a reason why the whole ‘Pics or it didn’t happen’ mentality has been solidly embraced by people, and this extends to brands too.