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Virtually perfect: will lockdown lead to an explosion in agencies without an office?

From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has forced the ad industry to adapt and service clients remotely. With many now acclimatised to a more digital way of working, will we see a new generation of virtual ad agencies open shop? And what would a lack of physical working spaces mean for creativity and agency culture?
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Advertising doesn't have to be WEIRD

It's about a collectivist view vs an individualistic one, the WEIRD vs the not WEIRD.
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How brands can emerge well from Covid-19

A BBH briefing to marketing leaders: How brands emerge well after COVID-19. In the darkness, provide the light.
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The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
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HOW MARKETING PROCUREMENT CAN DEVELOP SUSTAINABLE RELATIONSHIPS IN THE ‘NEW NORMAL’

The impact of Covid-19 has accelerated many developments already underway in client/agency relationships. ENGINE Creative's CEO Ete Davies speaks to ISBA about these emerging trends & procurement’s role in helping build true & equitable partnerships. Do read the whole series head to https://www.isba.org.uk/knowledge/the-new-normal-series/
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Facebook buying Giphy means more to tech rivals than it does advertisers

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
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How to build an e-commerce offering during COVID-19

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

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SOFA SESSIONS #2 – HOW BRANDS CAN HARNESS THE POWER OF INFLUENCERS

On 7th May we hosted the Sofa Sessions #2 - this time Gemma Glover, Influencer Strategist at ENGINE, chaired a conversation around how brands are adapting to the new normal and how influencer partnerships can have a positive impact during lockdown. Our expert panel was Eleanor Wilcox, Social Media manager for Next, Beth Atkins, Communications Manager for Clinique & Estee Lauder & Emily Bell, Social Media & Influencer Manager for George at Asda. Watch the webinar here: https://vimeo.com/418138296
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SOFA SESSIONS #1: THE NEW POWER OF INFLUENCERS

On Thursday 16th April, we hosted the first of our Sofa Sessions with ENGINE's influencer strategist, Gemma Glover, to discuss how influencers are quickly adapting to the new normal and how brands can optimise influencer partnerships during the current climate. Our expert panel was made up of Deborah James - Author, columnist for The Sun, Vickie Neave - Lifestyle influencer and Mel Kentish - Head of Influencer at Sky. Watch the webinar here: https://vimeo.com/410114631
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LEADERSHIP IN LOCKDOWN IS LIKE PILOTING A PLANE WITH THE RADAR SWITCHED OFF

The trials, tribulations and opportunities of leading an agency through lockdown.
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Five ways forward for travel brands post-Coronavirus

The travel industry has taken an enormous hit since Coronavirus hit - with holidays cancelled, planes grounded and plans indefinitely postponed. To some, it looks irreversible. David Proudlock, Head of Strategy at Crispin Porter Bogusky, says that travel isn't going anywhere in a hurry - and once lockdown is lifted, travel brands need to take a few steps to regain traction and keep people exploring.
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“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.
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What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

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Do The Right Thing: The role of social in COVID-19

As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort. We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
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‘It’s not as exciting as other jobs’: The child’s view of their work-from-home parents

For many ad industry staffers, the Coronavirus-forced lockdown hasn’t just been about adjusting to the quirks of remote work, but also having to suddenly juggle three full-time roles as parent, teacher and executive. For the children of those parents, the lockdown has opened a rare window into what their mums and dads actually do for a living.
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AI: What is it good for?

Humans have to take responsibility. This question isn’t about AI really, it’s about humans.