McDonald’s has been named the most awarded brand in the world at the 2023 Gerety Awards.

The fast food giant picked up awards alongside a wide range of the world’s most innovative agencies and production companies. The Gerety Awards are unique because they judge all advertising, not just advertising aimed at women, through the female lens. With judging sessions held around the world each year, Gerety brings together some of the greatest creative leaders (who also happen to be women) to look at work from a powerful perspective.

Joan Colletta Senior Director, Global Brand Marketing McDonald's, said: “Being recognized by the Gerety Awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world.  Congratulations to all the brands recognized this year and we’re proud to be in your company.”

The 2023 Gerety Awards jury has awarded 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, with 159 entries remaining on the shortlist. You can see the full list of winners here.

According to the Gerety Awards, the work taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, diversity but also humour, a cherished and missed trait in the industry today.

The campaign Night Creatures for Burberry by Riff Raff films picked up a Silver in the Craft Cut; A Flammable Planet for WWF by NOMINT won Silver and two Bronze also in the Craft Cut. McCann Manchester wins Bronze in the Humour Cut with the campaign OOO for Aldi UK.

The list of UK winners included campaigns by McCann London, Uncommon Creative Studio, FCB Inferno, Stein IAS, adam&eveDDB and VMLY&R. Grand Prix awards were picked up by The Monkeys, Edelman, McCann and DDB: Grand Prix for Alternative Media in the Innovation Cut went to The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song, which picked up the Grand Prix for Alternative media in the Innovation Cut.

See My Skin, Vaseline Healing Jelly for Unilever by Edelman picked up the Grand Prix for Integrated Campaign in the Experience Cut. The Grand Prix for Strategy in the Work For Good Cut was awarded to Where To Settle for Mastercard by McCann Warsaw. While  Apologise the Rainbow for Skittles by DDB Chicago picked up the Grand Prix for Integrated Campaign in the Humour Cut.

Globally the most Awarded piece of work is The Glitch for Alzheimer Forschung Initiative by BBDO Germany. The campaign won 3 Gold, 3 Silver and a Bronze.  The second most awarded piece of work is Apologise the Rainbow for Skittles by DDB Chicago which picked up 1 Grand Prix, 2 Gold, and a Silver. Shout for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up 1 Gold, 4 Silvers and a Bronze.

This year’s winners come from 34 different countries, with the USA, France, Germany, Spain, UK and Canada being the most awarded.

To hear more about the trends behind this year’s award winning work, tune into Creativebrief’s Global Jury Insight Panel in partnership with The Gerety Awards. To find out more please click here.