How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
DDB Chicago has been named the Gerety 2023 Global Agency of the Year after scooping 1 Grand Prix, 3 Gold, 5 Silver and 1 Bronze, for their work with Bears for Twix, Chillboards for Coors Light and Apologise the Rainbow for Skittles.
The DDB Network was named the Global Network of the Year, being awarded with 1 Grand Prix, 6 Gold, 9 Silver, 3 Bronze, and 10 Shortlist. The winning agencies included: Alma DDB, DDB Chicago, DDB Group Germany, DDB Italy, DDB Romania, DDB Warszawa, DDB Wien, NORD DDB Copenhagen and NORD DDB Helsinki.
As a company that prioritises equality and inclusion, we are especially proud that our work resonated with an all-female jury of industry leaders.
John Wren, Chairman and CEO of Omnicom
Marty O’Halloran, Global CEO at DDB Worldwide said, “To be recognised by the Gerety Awards’ esteemed all-female jury is proof that our promise to deliver emotionally based creativity at scale is resonating.”
Omnicom received the Holding Company of the Year award, with winning agencies coming from 15 countries across the DDB, BBDO and TBWA Network agencies.
“Omnicom was founded by creatives, so it’s truly rewarding to see our legacy as the most creative company in the world continuing to be validated decades later,” said John Wren, Chairman and CEO of Omnicom. “As a company that prioritises equality and inclusion, we are especially proud that our work resonated with an all-female jury of industry leaders.”
McDonald’s was named the most creative brand of the year. While The&Partnership scooped UK agency of the year.
Gerety Jury members, Jo Wallace, Global Executive Creative Director at MediaMonks, Judite Mota, Chief Creative Officer and Managing Director at VMLY&R, Portugal, Ghada Wali, Creative and Co-Founder at Wali's Studio, Egypt and Zubeida Goolam, Founder and Creative Managing Partner at Valiant Agency, recently sat down with Creativebrief to discuss key trends from the award winning work.
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