This winter was a long one. Perhaps more than ever we felt the effects of shorter daylight hours and colder mornings as lockdown extended and the promise of sitting outdoors felt way off. An enforced hibernation which pressed pause on plans.

A new campaign from Mr President for GLOBAL has been designed to encourage brands to advertise outdoors again as the world begins to open up. Starring the iconic PG Tips mascot Monkey, the campaign aims to encourage advertisers to reconnect with their audiences as footfall and traffic return.

The B2B outdoor campaign features Monkey sporting a lockdown hairstyle, complete with full beard instead of clean shaven alongside the tagline, ‘Been stuck indoors too long? It’s time to get your brand back advertising outdoors.’

The campaign was timed to run across the most high impact GLOBAL digital estate to coincide with the opening of pubs, shops and restaurants across the UK.

Adam Johnson, Chief Marketing Officer at Global said: “We know that there’s a huge desire to get back outside and return to some kind of normality; going to the hairdressers, the gym and meeting up with friends. To celebrate, we wanted to bring back the iconic PG Tips Monkey after months in lockdown, during which he’s clearly faced the same issues as the rest of us!”

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.