Wallace and Gromit are swapping the cheese for Bisto gravy in a new, iconically British brand partnership. which has launched the first-ever real-life ‘Gravy Boat’.   

The collaboration, created by Splendid, sees Bisto team up with the iconic pair to create a ‘Vengeance Most Fowl’ inspired experience. A floating restaurant in the heart of Paddington pays homage to the well-loved film finale; a canal boat race chase.

For two days, fans can visit the floating restaurant in the heart of Paddington where they will be met with a ‘cracking’ full gravy-inspired menu. Gravy-based delights include a Bisto-infused cocktail on entry, a mouth-watering roast dinner complete with cauliflower cheese (for Gromit), as well as gravy glazed vegetables and all the trimmings and a dessert with Bisto sauce.

On the boat, visitors will be able to see sculptures of the characters, including fan favourite Feathers McGraw and a replica of his beloved blue diamond. Mirroring the film, the criminal is at it again as the dramatic display sees the diamond vanish from sight, leaving a turnip in its place.

Tickets were available via EventBrite and sold out in days as the experience captured the imaginations of fans of both brands.

Beyond the activation Bisto is running an on-pack promotion to give three lucky shoppers the chance to win a ‘blue diamond’ prize worth £1,500. Shoppers need to find one of three unique Feathers McGraw winning tickets hidden in promotional packs and follow the instructions provided to claim their prize. Feathers McGraw merch will also be available to win including plush slippers, printed socks and an insulated water bottle with a lid that resembles Feathers’ brilliant chicken disguise.

Combining two beloved brands united in their quintessential Britishness, the partnership captures the imaginations of fans across the UK.