We believe that what is most valued and most enduring isn’t simply given, or bought – it’s earned.
And when it comes to brands, this is no different. In a world of complexity, convergence, media fragmentation and apathy; to earn value, you have to contribute value.
Introducing Weber Shandwick x That Lot. Combining creativity, cultural relevance and media and social expertise we exist to solve any brand challenge across the earned spectrum – from content to events to influencers to press office. So whether you need to earn attention, column inches, likes and shares, brand love, more eyeballs, more fame and ultimately more sales – we have the expertise to make it a reality.
As key parts of The Weber Shandwick Collective, we are the world’s leading earned-first network. So let’s discuss why earning your way is the only way.
Raising awareness for the Budweiser and Sir Peter Blake collaboration, making art accessible and showcasing Budweiser's role in popular culture. We launched the world's first fridge frame, offered an interactive experience, and generated over 20 pieces of coverage.
In the UK, 18 people die from suicide each day, we wanted to change this and raise awareness about life saving services. Shirley Ballas agreed to tackle her fear of heights and take to the skies. We launched an earned media strategy which would lean on Shirley's experience.
We were on a mission to make roads safer for everyone, with a particular focus on addressing the issue of drink driving. As a result, we developed a unique approach and introduced the world's first breathalyser toothbrush. This tool encourages individuals to reconsider.
What do you do when your audience is on TikTok but you aren’t? You get That Lot to launch your TikTok feed, of course.
Car sales brand Motorway needed to launch on social and drive enquiries on their website. That Lot utilised a test and learn strategy, proving that a combination of organic and paid social can get real results.
How we developed a mantra of Rebel Entertainment to supercharge Prime Video UK’s social channels, helping them stand out as the alternative streaming service.
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