The automotive brand is launching its new e-collection, supported by the world’s first digital pet.
The campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, algorithms or motive.
In an evolving creator landscape, influence is about more than just reach.
Industry leaders have their say on the importance of continual learning
Fast fashion cycles and social media pressures sit at odds with sustainable practices
Amy Davies and Jamison Duffield explain how brands can tap into culture with the help of AI.
Louise Lang, Interim Managing Director, Virtue, the agency powered by VICE, on creating the conditions where creativity can thrive.
The new report deep dives into the trends, cultural movements and customer data that will help brands understand modern audiences and stay relevant
Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.
Policies and meaningful purpose must be demonstrated in June and beyond.
Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.
The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic
To celebrate the brand’s 100th birthday, the No Blow Candle prototype has been designed to ensure that the birthday cake ritual of singing and celebration is not lost to the pandemic.
A new campaign underlines the feeling of control that getting out and cycling can provide.
Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.
Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.
Kris Jalowiecki and Martin Wolsgaard, Strategists at VIRTUE explore the untapped potential sitting at the intersection of gaming and education for brands.
Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.
Jonny Hawton, Group Strategy Director at Virtue LA introduces the agency’s latest report that examines the lasting scars that the current crisis will leave on the next generation.
Vicky T. Chen, Head of Strategy for Virtue Northern Europe shares the agency’s approach to borderless working; how it is in being flexible, rather than in being big, that the agency hopes to weather this storm.
As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.
VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.
Standing out in the crowded fashion market is never easy but Topshop’s ‘Date Dash’, an online dating show designed to re-write the rules of love, does just that.
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