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Virtue

London www.virtueworldwide.com

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Fuel Your Imagination

Wikipedia champions the power of human knowledge

The campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, algorithms or motive.

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Trend

Make way for the Cultural Gatekeepers

In an evolving creator landscape, influence is about more than just reach.

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Thought Leadership

How can brands and agencies better adopt a back to school mentality all year round?

Industry leaders have their say on the importance of continual learning

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Thought Leadership

Is sustainability taking second place to social media in London Fashion Week?

Fast fashion cycles and social media pressures sit at odds with sustainable practices

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Trend

How brands can give themselves a birds-eye view of culture

Amy Davies and Jamison Duffield explain how brands can tap into culture with the help of AI.

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Thought Leadership

Boundary setting, borderless creativity and resilience

Louise Lang, Interim Managing Director, Virtue, the agency powered by VICE, on creating the conditions where creativity can thrive.

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Thought Leadership

Vice Guide to Culture reveals the codes guiding 2023

The new report deep dives into the trends, cultural movements and customer data that will help brands understand modern audiences and stay relevant

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Trend

Virtue puts the action back in to digital activism

Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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Interviews

“Change makes sense when it's not forced”

Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.

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Thought Leadership

How can brands and agencies ensure they avoid Pride Washing?

Policies and meaningful purpose must be demonstrated in June and beyond.

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Interviews

Get set for the new ‘roaring twenties’ of creativity

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

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Fuel Your Imagination

Betty Crocker & Virtue launch the ‘No Blow Candle’

To celebrate the brand’s 100th birthday, the No Blow Candle prototype has been designed to ensure that the birthday cake ritual of singing and celebration is not lost to the pandemic.

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Hot Pick

Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’

A new campaign underlines the feeling of control that getting out and cycling can provide.

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Trend

It’s time to break with the Ramadan clichés

Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.

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Trend

Estée Lauder, VIRTUE and Refinery29 place post pandemic positivity centre stage

Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.

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Trend

Gaming’s bright future: An untapped opportunity for brands

Kris Jalowiecki and Martin Wolsgaard, Strategists at VIRTUE explore the untapped potential sitting at the intersection of gaming and education for brands.

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Trend

Small talk, big impact

Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.

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Thought Leadership

Scar Tissue

Jonny Hawton, Group Strategy Director at Virtue LA introduces the agency’s latest report that examines the lasting scars that the current crisis will leave on the next generation.

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Voices

A borderless way of working

Vicky T. Chen, Head of Strategy for Virtue Northern Europe shares the agency’s approach to borderless working; how it is in being flexible, rather than in being big, that the agency hopes to weather this storm.

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Hot Pick

Carlings uses fashion to take a stand against retailer’s environmental impact

As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.

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Hot Pick

How Pandora is giving a voice to the next generation

VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.

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Hot Pick

Topshop invites Gen Z to ‘Date Dash’ through its UK stores

Standing out in the crowded fashion market is never easy but Topshop’s ‘Date Dash’, an online dating show designed to re-write the rules of love, does just that.