Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.

Today, Uncommon connects into Havas’ unique Village model. 74 close-knit creative communities around the world with wide-ranging capabilities to support a brand’s every need. Unlike other agencies we are not part of an advertising conglomerate. We are part of entertainment company Vivendi, a family-owned company. This means we can tap into culture at scale with direct access to music labels, gaming companies, event organizers, TV networks and studios. Giving Uncommon unprecedented access to some of the most powerful talent and creator partnerships on today’s cultural landscape.

Our global creative studio, based in New York, London & Stockholm, is built to address the need for change. Six years in, we continue to make awarded and stand-out work across a breadth of brands locally and globally.